prikaz prve stranice dokumenta DIGITALNI MARKETING NA PRIMJERU TVRTKE LIDL HRVATSKA
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master's thesis
DIGITALNI MARKETING NA PRIMJERU TVRTKE LIDL HRVATSKA
2022. urn:nbn:hr:262:050634
Nižić, Valentina
University of Slavonski Brod
Department of Social Sciences and Humanities

Cite this document

Nižić, V. (2022). DIGITALNI MARKETING NA PRIMJERU TVRTKE LIDL HRVATSKA (Master's thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:050634

Nižić, Valentina. "DIGITALNI MARKETING NA PRIMJERU TVRTKE LIDL HRVATSKA." Master's thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:050634

Nižić, Valentina. "DIGITALNI MARKETING NA PRIMJERU TVRTKE LIDL HRVATSKA." Master's thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:050634

Nižić, V. (2022). 'DIGITALNI MARKETING NA PRIMJERU TVRTKE LIDL HRVATSKA', Master's thesis, University of Slavonski Brod, accessed 01 April 2025, https://urn.nsk.hr/urn:nbn:hr:262:050634

Nižić V. DIGITALNI MARKETING NA PRIMJERU TVRTKE LIDL HRVATSKA [Master's thesis]. Slavonski Brod: University of Slavonski Brod; 2022 [cited 2025 April 01] Available at: https://urn.nsk.hr/urn:nbn:hr:262:050634

V. Nižić, "DIGITALNI MARKETING NA PRIMJERU TVRTKE LIDL HRVATSKA", Master's thesis, University of Slavonski Brod, Slavonski Brod, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:262:050634

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Metadata
TitleDIGITALNI MARKETING NA PRIMJERU TVRTKE LIDL HRVATSKA
Title (english)DIGITAL MARKETING ON THE EXAMPLE OF LIDL CROATIA
AuthorValentina Nižić
MentorAndreja Katolik Kovačević (mentor)
Committee memberAndreja Katolik Kovačević (predsjednik povjerenstva)
Committee memberHrvoje Sivrić (član povjerenstva)
Committee memberMirko Cobović (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2022-06-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Tvrtke koje posluju u današnjem svijetu, na današnjem tržištu i s današnjim potrošačima svjesne tu toga da im uspjeh u poslovanju ovisi o tome koliko uspješno koriste digitalni marketing. Danas je gotovo sve digitalizirano i ljudi provode izuzetno puno vremena u virtualnom svijetu što znači da tvrtke, ako žele opstati na tržištu, moraju koristiti digitalne komunikacijske kanale u svrhu provođenja marketinških aktivnosti. Planiranje, provođenje i analiza aktivnosti digitalnog marketinga uvelike... More se razlikuju od tradicionalnih oblika marketinga, a najveća razlika je u tome što je u digitalnom marketingu komunikacija između potrošača i tvrtke interaktivna i dvosmjerna. Jedna od tvrtki koje su uspješno implementirale i provode digitalni marketing u svom poslovanju je Lidl Hrvatska. Ovaj trgovački lanac već godinama ulaže u razvoj digitalnog marketinga te kroz primjenu nekoliko vrsta digitalnog marketinga ostvaruje izvrsnu komunikaciju s potrošačima na tržištu i unaprjeđuje svoje poslovne rezultate. Usporedbom digitalnog marketinga koji provode trgovački lanci Kaufland i Konzum s digitalnim marketingom koji provodi Lidl uočilo se da Lidl koristi više vrsta digitalnog marketinga, ima puno više pratitelja te se više angažira i aktivno radi na unaprjeđenju komunikacije putem digitalnih platformi s potrošačima na tržištu Less
Abstract (english)
Companies that operate in today's world, in today's market and with today's consumers are aware that their success in business depends on how successfully they use digital marketing. Today, almost everything is digitized and people spend a lot of time in the virtual world, which means that companies, if they want to survive in the market, must use digital communication channels for the purpose of conducting marketing activities. The planning, implementation and analysis of digital marketing... More activities are very different from traditional forms of marketing, and the biggest difference is that in digital marketing, communication between consumers and companies is interactive and two-way. One of the companies that have successfully implemented and are implementing digital marketing in their business is Lidl Croatia. This retail chain has been investing in the development of digital marketing for years, and through the application of several types of digital marketing, it achieves excellent communication with consumers in the market and improves its business results. A comparison of digital marketing conducted by Kaufland and Konzum with digital marketing conducted by Lidl shows that Lidl uses more types of digital marketing, has many more followers and is more engaged and actively working to improve communication through digital platforms with consumers in the market. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:050634
Study programmeTitle: Professional graduate study program in Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-07-06 08:13:09
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