prikaz prve stranice dokumenta UPRAVLJANJE VIRTUALNIM ZAJEDNICAMA KAO ELEMENT KONKURENTNOSTI POSLOVNIH SUBJEKATA
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undergraduate thesis
UPRAVLJANJE VIRTUALNIM ZAJEDNICAMA KAO ELEMENT KONKURENTNOSTI POSLOVNIH SUBJEKATA
2021. urn:nbn:hr:262:600333
Naglav, Teuta
University of Slavonski Brod
Department of Social Sciences and Humanities

Cite this document

Naglav, T. (2021). UPRAVLJANJE VIRTUALNIM ZAJEDNICAMA KAO ELEMENT KONKURENTNOSTI POSLOVNIH SUBJEKATA (Undergraduate thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:600333

Naglav, Teuta. "UPRAVLJANJE VIRTUALNIM ZAJEDNICAMA KAO ELEMENT KONKURENTNOSTI POSLOVNIH SUBJEKATA." Undergraduate thesis, University of Slavonski Brod, 2021. https://urn.nsk.hr/urn:nbn:hr:262:600333

Naglav, Teuta. "UPRAVLJANJE VIRTUALNIM ZAJEDNICAMA KAO ELEMENT KONKURENTNOSTI POSLOVNIH SUBJEKATA." Undergraduate thesis, University of Slavonski Brod, 2021. https://urn.nsk.hr/urn:nbn:hr:262:600333

Naglav, T. (2021). 'UPRAVLJANJE VIRTUALNIM ZAJEDNICAMA KAO ELEMENT KONKURENTNOSTI POSLOVNIH SUBJEKATA', Undergraduate thesis, University of Slavonski Brod, accessed 11 December 2024, https://urn.nsk.hr/urn:nbn:hr:262:600333

Naglav T. UPRAVLJANJE VIRTUALNIM ZAJEDNICAMA KAO ELEMENT KONKURENTNOSTI POSLOVNIH SUBJEKATA [Undergraduate thesis]. Slavonski Brod: University of Slavonski Brod; 2021 [cited 2024 December 11] Available at: https://urn.nsk.hr/urn:nbn:hr:262:600333

T. Naglav, "UPRAVLJANJE VIRTUALNIM ZAJEDNICAMA KAO ELEMENT KONKURENTNOSTI POSLOVNIH SUBJEKATA", Undergraduate thesis, University of Slavonski Brod, Slavonski Brod, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:262:600333

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Metadata
TitleUPRAVLJANJE VIRTUALNIM ZAJEDNICAMA KAO ELEMENT KONKURENTNOSTI POSLOVNIH SUBJEKATA
Title (english)VIRTUAL COMMUNITY MANAGEMENT AS AN ELEMENT OF BUSINESS COMPETITIVENESS
AuthorTeuta Naglav
MentorMirko Cobović (mentor)
Committee memberAndreja Katolik Kovačević (predsjednik povjerenstva)
Committee memberMirko Cobović (član povjerenstva)
Committee memberIvona Blažević (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2021-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U radu se analizira upravljanje virtualnim zajednicama u svrhu konkurentnosti poslovnih subjekata. Internet je postao naša svakodnevica, a društvene su platforme postale jedan od najvažnijih alata modernog poslovanja i konkuriranja među poslovnim subjektima. Društvene platforme značajne su za poslovne subjekte toliko da su se uz njih pojavile i nove grane poslovanja. Jedna od njih je i community management, kome je glavna zadaća komunikacija s korisnicima i održavanje odnosa s potrošačima. U današnje vrijeme, svi poslovni subjekti u cilju imaju unaprjeđenje prodaje i ostvarivanje dobrih marketinških i prodajnih rezultata. Community management dobro je osmišljena komunikacija prilagođena svakom pojedinom klijentu kojemu je u krajnjem cilju promocija brenda, usluga i proizvoda, stvaranje novih poslovnih veza, ali i istraživanje tržišta i potencijalnih kupaca. Kako bi CM ostvario svoj cilj potrebno je neprestano praćenje svega što se događa na društvenim mrežama, animiranje korisnika i aktivna participacija na društvenim mrežama.
Abstract (english)
The paper analyzes the management of virtual communities for the purpose of business competitiveness. The Internet has become our everyday life, and social platforms have become one of the most important tools of modern business and competition among business entities. Social platforms are so important for business entities that new branches of business have appeared along with them. One of them is community management, whose main task is to communicate with customers and maintain relationships with consumers. Nowadays, all business entities aim to improve sales and achieve good marketing and sales results. Community management is a well-designed communication tailored to each individual client whose ultimate goal is the promotion of brands, services and products, the creation of new business relationships, but also market research and potential customers. In order for CM to achieve its goal, it is necessary to constantly monitor everything that happens on social networks, animate users and actively participate on social networks.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:600333
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-09-27 10:34:36