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master's thesis
Temeljni principi i učinkovitosti oglašavanja na društvenim mrežama
2022. urn:nbn:hr:262:658056
Kralj, Ana
University of Slavonski Brod
Department of Social Sciences and Humanities

Cite this document

Kralj, A. (2022). Temeljni principi i učinkovitosti oglašavanja na društvenim mrežama (Master's thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:658056

Kralj, Ana. "Temeljni principi i učinkovitosti oglašavanja na društvenim mrežama." Master's thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:658056

Kralj, Ana. "Temeljni principi i učinkovitosti oglašavanja na društvenim mrežama." Master's thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:658056

Kralj, A. (2022). 'Temeljni principi i učinkovitosti oglašavanja na društvenim mrežama', Master's thesis, University of Slavonski Brod, accessed 16 May 2024, https://urn.nsk.hr/urn:nbn:hr:262:658056

Kralj A. Temeljni principi i učinkovitosti oglašavanja na društvenim mrežama [Master's thesis]. Slavonski Brod: University of Slavonski Brod; 2022 [cited 2024 May 16] Available at: https://urn.nsk.hr/urn:nbn:hr:262:658056

A. Kralj, "Temeljni principi i učinkovitosti oglašavanja na društvenim mrežama", Master's thesis, University of Slavonski Brod, Slavonski Brod, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:262:658056

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Metadata
TitleTemeljni principi i učinkovitosti oglašavanja na društvenim mrežama
Title (english)FUNDAMENTAL PRINCIPLES AND EFFICIENCY OF ADVERTISING ON SOCIAL NETWORKS
AuthorAna Kralj
MentorAndreja Katolik Kovačević (mentor)
Committee memberAndreja Katolik Kovačević (predsjednik povjerenstva)
Committee memberHrvoje Sivrić (član povjerenstva)
Committee memberMirko Cobović (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2022-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Oglašavanje na društvenim mrežama je odličan način privlačenja kupaca i to mogu raditi sve poduzeća bez obzira na veličinu. Kupci otkrivaju nove stvari, prate i kupuju proizvode i usluge koje se nalaze na društvenim mrežama. Danas društvene mreže predstavljaju jedan od učinkovitijih besplatnih načina oglašavanja, pomažu u stvaranju svijesti o proizvodu, privlačenju kupaca i stvaranju povjerenja potrošača. Što je veća angažiranost potrošača veće su i šanse za ostvarivanje ciljeva poslovanja. Oglašavanje na društvenim mrežama je ključan element svakog poslovanja koji zahtjeva angažiranost i interakciju s potrošačima. Marketinško okruženje konstantno predstavlja nove prilike i prijetnje te je važno razumjeti važnost nadgledanja, prognoziranja i prilagođavanja tom okruženju. Komunikacija na društvenim mrežama se postiže „lajkanjem“, komentiranjem, dijeljenjem i objavljivanjem sadržaja. Oglašavanje je sve prisutno i koristi razne medije kako bi prenijelo željenu poruku. Orijentirano je na potrebe kupca te mu je zadatak pronaći idealne proizvode za svoje kupce. Cilj svakog oglašavanja je predstaviti proizvod potencijalnim kupcima i potaknuti ih na kupnju. U današnje vrijeme postoje razne mreže putem kojih se može oglašavati proizvod ili usluga.
Abstract (english)
Advertising on social networks is a great way to attract customers and all companies can achieve it regardless of their size. Customers discover new things, follow and buy products and services that are on social networks. Today, social networks are one of the most effective ways to advertise, they help in creating product awareness, attract costumers and they build consumer trust. The greater the engagement of consumer, the greater the chances of achieving business goals. Social media advertising is a key element of any business that requires engagement and interaction with consumers. The marketing environment is constantly presenting new opportunities and threats and it is important to understand the importance of monitoring, forecasting and adapting to that environment. Communication on social networks is achieved by liking, commenting, sharing and posting content. Advertising is all present and uses a variety of media to convey the desired message. It is focused on customer needs and its task is to find ideal products for its customers. The goal of any advertising is to present the product to potential customers and encourage them to buy. Nowadays, there are various networks through which a product or service can be advertised.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:658056
Study programmeTitle: Professional graduate study program in Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-10-07 10:59:15