prikaz prve stranice dokumenta GERILA MARKETING- NETRADICIONALNIM METODAMA DO TRADICIONALNIH CILJEVA
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master's thesis
GERILA MARKETING- NETRADICIONALNIM METODAMA DO TRADICIONALNIH CILJEVA
2022. urn:nbn:hr:262:790542
Hilčešen, Monika
University of Slavonski Brod
Department of Social Sciences and Humanities

Cite this document

Hilčešen, M. (2022). GERILA MARKETING- NETRADICIONALNIM METODAMA DO TRADICIONALNIH CILJEVA (Master's thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:790542

Hilčešen, Monika. "GERILA MARKETING- NETRADICIONALNIM METODAMA DO TRADICIONALNIH CILJEVA." Master's thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:790542

Hilčešen, Monika. "GERILA MARKETING- NETRADICIONALNIM METODAMA DO TRADICIONALNIH CILJEVA." Master's thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:790542

Hilčešen, M. (2022). 'GERILA MARKETING- NETRADICIONALNIM METODAMA DO TRADICIONALNIH CILJEVA', Master's thesis, University of Slavonski Brod, accessed 23 April 2024, https://urn.nsk.hr/urn:nbn:hr:262:790542

Hilčešen M. GERILA MARKETING- NETRADICIONALNIM METODAMA DO TRADICIONALNIH CILJEVA [Master's thesis]. Slavonski Brod: University of Slavonski Brod; 2022 [cited 2024 April 23] Available at: https://urn.nsk.hr/urn:nbn:hr:262:790542

M. Hilčešen, "GERILA MARKETING- NETRADICIONALNIM METODAMA DO TRADICIONALNIH CILJEVA", Master's thesis, University of Slavonski Brod, Slavonski Brod, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:262:790542

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Metadata
TitleGERILA MARKETING- NETRADICIONALNIM METODAMA DO TRADICIONALNIH CILJEVA
Title (english)GERILA MARKETING- NON-TRADITIONAL METHODS TO TRADITIONAL GOALS
AuthorMonika Hilčešen
MentorAndreja Katolik Kovačević (mentor)
Committee memberAndreja Katolik Kovačević (predsjednik povjerenstva)
Committee memberHrvoje Sivrić (član povjerenstva)
Committee memberMirko Cobović (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2022-06-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U teorijskom dijelu rada analizira se pojam marketing strategija, od povijesnog razvoja marketing strategija do planiranja marketinga, pojam tržišta i ponašanje potrošača na tržištu i marketing u Hrvatskoj. Na samom kraju teorijskog dijela rada analizira se pojam gerila marketinga, kako netradicionalnim metodama do tradicionalnih ciljeva. Osim teorijskog dijela, u radu je provedeno kratko istraživanje na temu marketinga i tome kako potrošači doživljavaju razne oblike marketinga. Istraživanje je pokazalo da su društvene mreže itekako zastupljene i da korisnici društvenih mreža u većini smatraju da su društvene mreže ključne za marketinške kampanje.
Abstract (english)
The theoretical part of the paper analyzes the concept of marketing strategies, from the historical development of marketing strategies to marketing planning, the concept of market and consumer behavior in the market and marketing in Croatia. At the very end of the theoretical part of the paper, the concept of guerrilla marketing is analyzed, as non-traditional methods to traditional goals. In addition to the theoretical part, the paper conducted a short research on the topic of marketing and how consumers experience various forms of marketing. The research showed that social networks are very represented and that the users of social networks mostly believe that social networks are crucial for marketing campaigns.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:790542
Study programmeTitle: Professional graduate study program in Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-07-04 07:57:08