prikaz prve stranice dokumenta ULOGA DIGITALNOG MARKETINGA U USPOSTAVLJANJU ODNOSA S GOSTIMA U TURIZMU I UGOSTITELJSTVU
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master's thesis
ULOGA DIGITALNOG MARKETINGA U USPOSTAVLJANJU ODNOSA S GOSTIMA U TURIZMU I UGOSTITELJSTVU
2021. urn:nbn:hr:262:506355
Pavičevac, Karolina
University of Slavonski Brod
Department of Social Sciences and Humanities

Cite this document

Pavičevac, K. (2021). ULOGA DIGITALNOG MARKETINGA U USPOSTAVLJANJU ODNOSA S GOSTIMA U TURIZMU I UGOSTITELJSTVU (Master's thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:506355

Pavičevac, Karolina. "ULOGA DIGITALNOG MARKETINGA U USPOSTAVLJANJU ODNOSA S GOSTIMA U TURIZMU I UGOSTITELJSTVU." Master's thesis, University of Slavonski Brod, 2021. https://urn.nsk.hr/urn:nbn:hr:262:506355

Pavičevac, Karolina. "ULOGA DIGITALNOG MARKETINGA U USPOSTAVLJANJU ODNOSA S GOSTIMA U TURIZMU I UGOSTITELJSTVU." Master's thesis, University of Slavonski Brod, 2021. https://urn.nsk.hr/urn:nbn:hr:262:506355

Pavičevac, K. (2021). 'ULOGA DIGITALNOG MARKETINGA U USPOSTAVLJANJU ODNOSA S GOSTIMA U TURIZMU I UGOSTITELJSTVU', Master's thesis, University of Slavonski Brod, accessed 06 December 2024, https://urn.nsk.hr/urn:nbn:hr:262:506355

Pavičevac K. ULOGA DIGITALNOG MARKETINGA U USPOSTAVLJANJU ODNOSA S GOSTIMA U TURIZMU I UGOSTITELJSTVU [Master's thesis]. Slavonski Brod: University of Slavonski Brod; 2021 [cited 2024 December 06] Available at: https://urn.nsk.hr/urn:nbn:hr:262:506355

K. Pavičevac, "ULOGA DIGITALNOG MARKETINGA U USPOSTAVLJANJU ODNOSA S GOSTIMA U TURIZMU I UGOSTITELJSTVU", Master's thesis, University of Slavonski Brod, Slavonski Brod, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:262:506355

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Metadata
TitleULOGA DIGITALNOG MARKETINGA U USPOSTAVLJANJU ODNOSA S GOSTIMA U TURIZMU I UGOSTITELJSTVU
Title (english)THE ROLE OF DIGITAL MARKETING IN ESTABLISHING RELATIONSHIPS WITH GUESTS IN TOURISM AND HOSPITALITY
AuthorKarolina Pavičevac
MentorAndreja Katolik Kovačević (mentor)
Committee memberAndreja Katolik Kovačević (predsjednik povjerenstva)
Committee memberMirko Cobović (član povjerenstva)
Committee memberIvona Blažević (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2021-07-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Međusobno utjecanje turizma i ugostiteljstva na upravljanje odnosa bitan je čimbenik za uvođenje digitalnog marketinga i njegovo razvijanje kroz poslovanje ugostiteljskih objekata. Upravljanje odnosima koji uključuju velike količine podataka dobivaju se tehnologijom, a realiziraju osobnim pristupima. Zaposleni koji obavljaju djelatnosti u ugostiteljskom objektu ulaze u kontakte s gostima te ispunjavaju njihove potrebe. Kako bi zaposleni na pravi način ispunili njihova očekivanja moraju im se posvetiti, iskazati zanimanje za komunikaciju, ne prikazivati razlike, te učiniti njihovu okolinu što pozitivnije.
Abstract (english)
The mutual influence of tourism and hospitality on relationship management is an important factor for the introduction of digital marketing and development through the business of hospitality facilities. Relationship management involving large amounts of data is obtained through technology, and realized through personal approaches. Employees who perform activities in the catering facility enter into contacts with guests and meet their needs. In order for employees to meet their expectations in the right way, they must dedicate themselves to them, show interest in communication, not show differences, and make their environment as positive as possible
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:506355
Study programmeTitle: Professional graduate study program in Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-07-14 12:07:59