prikaz prve stranice dokumenta E-MARKETING
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master's thesis
E-MARKETING
2023. urn:nbn:hr:262:586518
Romić, Marko
University of Slavonski Brod
Department of Social Sciences and Humanities

Cite this document

Romić, M. (2023). E-MARKETING (Master's thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:586518

Romić, Marko. "E-MARKETING." Master's thesis, University of Slavonski Brod, 2023. https://urn.nsk.hr/urn:nbn:hr:262:586518

Romić, Marko. "E-MARKETING." Master's thesis, University of Slavonski Brod, 2023. https://urn.nsk.hr/urn:nbn:hr:262:586518

Romić, M. (2023). 'E-MARKETING', Master's thesis, University of Slavonski Brod, accessed 23 November 2024, https://urn.nsk.hr/urn:nbn:hr:262:586518

Romić M. E-MARKETING [Master's thesis]. Slavonski Brod: University of Slavonski Brod; 2023 [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:262:586518

M. Romić, "E-MARKETING", Master's thesis, University of Slavonski Brod, Slavonski Brod, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:262:586518

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Metadata
TitleE-MARKETING
AuthorMarko Romić
MentorMirko Cobović (mentor)
Committee memberMirko Cobović (predsjednik povjerenstva)
Committee memberAndreja Katolik Kovačević (član povjerenstva)
Committee memberIvona Blažević Dević (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2023-06-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
E-marketing predstavlja važan i neizostavan dio marketinga. Korištenjem interneta i drugih digitalnih tehnologija postižu se marketinški ciljevi i pruža podršku cjelokupnom konceptu marketinga. Također omogućuje razmjenu ideja, proizvoda i usluga između prodavača i kupaca. Cilj e-marketinga je razmjena ideja i usluga kako bi obje strane bile zadovoljne. Zahtjeva niske troškove razmjene informacija između davatelja i pružatelja usluga te stvara povoljnije ekonomske vrijednosti kupcima, prodavačima i posrednicima. Miks e-marketinga sadržava 7 dijelova, odnosno 7P, a to su: proizvod (engl. product), cijena (enlg. price), distribucija (engl. place), promocija (engl. promotion), ljudi (engl. people), proces (engl. process) i fizičko okruženje (engl. physical environment). Internet je dostupan i pristupačan te ljudima pruža informacije o poslovnim subjektima. S obzirom da daje uvid u želje, interese i potrebe širokog spektra ljudi, odnosno potencijalnih kupaca, poslovni subjekti u njemu vide pogodan alat za izgradnju kvalitetnog i pozitivnog odnosa s kupcima. Zato je s vremenom postao neophodni medij za primjenu i razvoj marketinga. Predstavlja tržište na kojem se razmjenjuju tradicionalne i nove vrijednosti , a primjenjiv je u svim elementima marketinškog miksa te poduzeću pruža podršku u gotovo svim segmentima poslovanja. Društvene mreže prenose informacije jeftinije i daleko brže od drugih načina oglašavanja. Zato mnoga poduzeća i organizacije koriste društvene mreže kako bi na efikasan način prikazali svoj proizvod ili uslugu. Neke od najpoznatijih društvenih mreža koje se koriste u marketinške svrhe su Facebook, Twitter, Instagram i YouTube.
Abstract (english)
E-marketing is important part of the marketing. It achievs its goals by using internet and other digital technologies. It provides exchange of ideas, product and services between seller and the buyer. It takes small expenses of information exchange between giver and the taker of the services and creates more adventageous economic values to the buyers, producers and mediators. E-marketing mix has 7 parts: product, price, place, promotion, people, process and physical environment. Internet is available to people and provides informations about biznis subjects. It gives informations about people's wishes, interests and needs to the biznis subject so they use it for building positive and quality relationship with customers. Internet became imaportant media for development and use of marketing. It is marketplace where traditional and new values are exchanged and it can be used in every elemnt of markeitng mix. Social media transfer informations cheaper and faster than any other type of advertising. That's why lot of organizations and companies use it to show their products or service. The most known social media that are used in marketing purposes are Facebook, Twitter, Instagram and YouTube.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:586518
Study programmeTitle: Professional graduate study program in Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-06-21 08:08:25