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undergraduate thesis
UTJECAJ ELEMENATA MARKETING MIKSA NA ODABIR PRAKTICIRANJA SPORTSKIH PROIZVODA
2022. urn:nbn:hr:262:650255
Lucić, Mihaela
University of Slavonski Brod
Department of Social Sciences and Humanities

Cite this document

Lucić, M. (2022). UTJECAJ ELEMENATA MARKETING MIKSA NA ODABIR PRAKTICIRANJA SPORTSKIH PROIZVODA (Undergraduate thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:650255

Lucić, Mihaela. "UTJECAJ ELEMENATA MARKETING MIKSA NA ODABIR PRAKTICIRANJA SPORTSKIH PROIZVODA." Undergraduate thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:650255

Lucić, Mihaela. "UTJECAJ ELEMENATA MARKETING MIKSA NA ODABIR PRAKTICIRANJA SPORTSKIH PROIZVODA." Undergraduate thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:650255

Lucić, M. (2022). 'UTJECAJ ELEMENATA MARKETING MIKSA NA ODABIR PRAKTICIRANJA SPORTSKIH PROIZVODA', Undergraduate thesis, University of Slavonski Brod, accessed 20 November 2024, https://urn.nsk.hr/urn:nbn:hr:262:650255

Lucić M. UTJECAJ ELEMENATA MARKETING MIKSA NA ODABIR PRAKTICIRANJA SPORTSKIH PROIZVODA [Undergraduate thesis]. Slavonski Brod: University of Slavonski Brod; 2022 [cited 2024 November 20] Available at: https://urn.nsk.hr/urn:nbn:hr:262:650255

M. Lucić, "UTJECAJ ELEMENATA MARKETING MIKSA NA ODABIR PRAKTICIRANJA SPORTSKIH PROIZVODA", Undergraduate thesis, University of Slavonski Brod, Slavonski Brod, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:262:650255

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Metadata
TitleUTJECAJ ELEMENATA MARKETING MIKSA NA ODABIR PRAKTICIRANJA SPORTSKIH PROIZVODA
Title (english)THE INFLUENCE OF MARKETING MIX ELEMENTS ON THE SELECTION OF SPORTS PRODUCTS
AuthorMihaela Lucić
MentorHrvoje Sivrić (mentor)
Committee memberHrvoje Sivrić (predsjednik povjerenstva)
Committee memberMirko Cobović (član povjerenstva)
Committee memberAndreja Katolik Kovačević (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2022-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Cilj rada bio je uvidjeti koliko određeni elementi marketing miksa mogu utjecati na izbor samih ljudi na kupnju nekih proizvoda, to jest koliko sama okolina i mogućnosti dopuštaju. Analiza je provedena anketom na uzorku od 357 ispitanika, prosječne kronološke dobi oko 24,5 godina s rasponom 16 – 52 godine. Prema rezultatima istraživanja ne postoje značajnije razlike između pojedinih elemenata promotivnog miksa.
Abstract (english)
The aim of the paper was to see how much certain elements of the marketing mix can influence the choice of people to buy some products, that is, how much the environment and opportunities allow. The analysis was conducted by a survey of a sample of 357 respondents, with an average chronological age of about 24.5 years and a range of 16-52 years. According to the research results, there are no significant differences between the individual elements of the promotional mix.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:650255
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-10-06 06:48:25