This paper investigates the production process on the example of a small company specialized in the production of PVC joinery. The focus is on the identification of key aspects of production, the challenges faced by small businesses and strategies for optimizing the production process in order to increase efficiency and competitiveness on the market. Through a case study analysis of a small PVC joinery manufacturing company, various elements of the production process are explored, including raw material procurement, manufacturing operations, quality management, logistics and distribution. Special emphasis is placed on the challenges that small businesses may face in terms of limited resources, technological infrastructure and market competition. Through the application of strategies such as the improvement of the supply chain, the introduction of technological innovations, the optimization of production processes and the development of adaptable business models, small companies are given the opportunity to improve their production, increase profitability and achieve sustainable growth in the market. This paper provides a valuable insight into the complexity of the production process in small companies specializing in the production of PVC joinery and highlights the importance of adaptability, innovation and efficiency as key success factors in a competitive business environment.