The aim of this thesis is to show the adoption of a new strategy, and the entry into the global market with a new product, using the example of the company ANDRITZ TEP (ANDRITZ TermoEnergetskaPostrojenja d.o.o.), formerly Đuro Đaković TEP (Đuro Đaković Termoenergetska postrojenja d.o.o.) based in Slavonski Brod. At the beginning of the thesis, the advantages that make companies consider the options of participating on the global stage will be presented, and the reasons why they finally dare to enter foreign, much larger markets. The situation in which the company Đuro Đaković TEP found itself in previous years, before it became part of the international technology group ANDRITZ in 2022, and continued to operate under the name ANDRITZ TEP, will be presented in more detail. The company, which for a whole century resisted various challenges, but all that time was actually a name that guaranteed quality, reliability, and an excellent ability to adapt to new situations and requirements, decided to use the opportunity to independently build the first biomass power plant in Slavonski Brod. After one was made, 10 more were made on the domestic market of the Republic of Croatia. At the same time, the network of customers expanded, thus also the trust in proven power plants, and through this network of domestic customers and partners, foreign customers were also reached, and the opportunity to make a breakthrough on the foreign market with proven and affordable technology.