In the initial part of the paper, attention is paid to the context of sports in the Republic of Croatia. The concept of sport, its historical development and how sport has been incorporated into Croatian society over time is studied in detail. In addition, special emphasis is placed on the analysis of the impact of the sports economy on the wider economy. In this phase, special attention was paid to the internal system of sports financing in Croatia, including aspects of the distribution of funds at the state level and the specifics of sports financing at the local and regional level. The central part of the research dealt with the concept of sports management. The development of management in sports throughout history was analyzed and how modern management principles shaped sports organizations. The focus was also on the application of management in sports clubs, including its role in the management of sporting events, the organization of sporting events and risk management. The areas of sports marketing, sponsorship, personal advertising and broadcasting of sports events were also studied. The final part of the paper contains a summary of the main findings and conclusions of the research. The importance of sports financing and sports management in the development of the sports industry in the Republic of Croatia was particularly emphasized. With this work, they highlighted the challenges that the sports sector in Croatia faces and identified potential opportunities for its further development. With this comprehensive analysis, the author wants to contribute to a deeper understanding of the sports infrastructure in Croatia and its impact on society.