Quality indicates customer satisfaction with a particular product. Quality plays a big role in any enterprise because based on the quality of the product, the enterprise makes a profit. The goal of the quality management system is to achieve a competitive advantage. The principles of quality management are customer/consumer focus, leadership, process approach, employee involvement, continuous improvement and data-driven decision-making, and these principles should be studied and applied by each company in its business. ISO standards are standards that show the quality of products and the company should strive for their products to fit ISO standards as much as possible. With ISO standards , the company should strive for their products to have certificates that indicate the quality of their products and therefore attract customers to buy their product . Kutjevo d.d. is a joint stock company or company engaged in the turnover and production of agricultural and food products. With its long-term business and good quality management system, it has numerous certificates and rewards for its products.