The crisis, as well as crisis situations, come unexpectedly and suddenly, posing a threat to the existence of various organizations and companies. Nowadays, since we live in a dynamic time where changes happen fast, even a small mistake can lead to catastrophic outcomes. The economy has undergone major changes over the past 3 years, affected by the COVID-19 pandemic. precisely in the light of all events, great attention is paid to crisis management and communication in crisis situations. Crisis communication is extremely important because it separates companies that will be able to overcome the crisis from those that will not be able to survive. Crisis communication includes not only activities during the crisis but also all activities done before the crisis, such as strategic planning, creating a crisis plan and activities taken after the crisis. Nowadays, crisis communication is facing new challenges and changes. Due to social changes and the great involvement of social networks in all pores of communities, crisis communication is experiencing its changes. In crisis situations, public experts have the task of protecting the interests of the organization they represent, as well as any individual involved.