The moment when man became aware of his existence, he created ethics. It was the only and basic prerequisite that had great significance for the survival of the world and the creation of a community with other people. Using ethics in business creates a path that leads to successful and honest business that will have a long-term life. As a concept, as a word, and as a meaning, it has settled in everyday life, mostly in speech, and it lets the individual and the community know how they should behave in their daily activities. Ethics shows how to act in accordance with morality, that is, it gives advice on how to make the right decision and how to act correctly. When ethics are related to work, you often need to look at the situation from the future, to be able to understand it as a whole and conclude whether that decision is right or wrong. Sometimes the views of the individual and the group differ, however, for the individual to remain a member of the group, sometimes they must adapt to each other and equalize their ethical values. A role model is represented by persons who are respected, valued, whom one wants to follow and whose behaviour one wants to imitate. Role models are there to teach a group or an individual good or bad. It is very important to be ethical when communicating in the business world, because in this way very important information is transmitted that is needed by both parties in the communication process. Alignment in communication helps participants understand what is required of them, helps create a better work atmosphere, and allows employees to feel comfortable while working and communicating, which greatly affects their productivity. One of the examples of such business is the business of Erste Bank, which from the aspect of social, environmental and business responsibility, the bank wants to fulfill its mission, i.e. it wants to create profit together with its clients, employees, shareholders and the community that will be intended for everyone.