Product promotion today is next to impossible without marketing and the developments in technology and the Internet also led to the development of marketing strategies. It can be said that it got a brand new image which helped companies fulfill their objectives. Virtual marketing consists of everything that makes up online advertisments, promotion, interaction and communication. Virtual marketing is the main tool that the companies use to build their promotion objectives and sales. This paper describes virtual marketing in detail. Croatian companies which use digital marketing as the main business tool in their operations have been listed and analysed. The end of the paper shows and analyses a survey comprising 19 questions in which 159 subjects had participated. The results of the survey show that most people use the Internet for various purposes and are acquainted with the idea of virtual marketing, and some even apply it in their businesses. The paper concludes that virtual marketing is a key part of companies' business operations and that it almost completely replaced the traditional media such as television, radio, newspapers. Product promotion today is next to impossible without marketing and the developments in technology and the Internet also led to the development of marketing strategies. It can be said that it got a brand new image which helped companies fulfill their objectives. Virtual marketing consists of everything that makes up online advertisments, promotion, interaction and communication. Virtual marketing is the main tool that the companies use to build their promotion objectives and sales. This paper describes virtual marketing in detail. Croatian companies which use digital marketing as the main business tool in their operations have been listed and analysed. The end of the paper shows and analyses a survey comprising 19 questions in which 159 subjects had participated. The results of the survey show that most people use the Internet for various purposes and are acquainted with the idea of virtual marketing, and some even apply it in their businesses. The paper concludes that virtual marketing is a key part of companies' business operations and that it almost completely replaced the traditional media such as television, radio, newspapers.