Marketing has become an indispensable factor in the daily business of every company that wants to gain a competitive advantage in the market over other companies. By imposing and memorable advertising, we can stand out from the competition. One of the most important and comprehensive definitions of marketing is that marketing is a comprehensive system of business activities, designed for planning, pricing, promotion and distribution of products, services and ideas that meet the target market to achieve the goals of the organization. Marketing is a business philosophy that focuses on the customer, his needs, desires and habits Marketing psychology, sometimes called "Neuromarketing", applies neuropsychology to content, marketing and sales as a way to influence purchasing decisions. For decades, researchers have studied how people react cognitively to marketing. In fact, it is well established today that people have sensorimotor, cognitive and affective reactions to marketing. Understanding these answers helps marketers create more effective and efficient digital marketing and traditional marketing strategies and campaigns, helps you find more potential customers, and creates more successful product launches.