Starting your own business is a concept that attracts many. In the Republic of Croatia, numerous incentives and support for entrepreneurs are offered, such as financial support, subsidies and advisory services, which can be beneficial for successfully starting and managing a business. One of the forms of registered activities in the Republic of Croatia is the craft business. Setting up a craft business is very simple, with minimal costs, and is done in a very short period of time. One of the key characteristics and at the same time the advantages of the craft business is that it enables self-employment, and over time, the creation of new jobs, which contributes to reducing unemployment and developing the economy. Statistical data on active crafts and craftsmen in the Republic of Croatia are published twice a year on the website of the Croatian Chamber of Economy. The paper presents a study aimed at showcasing the challenges faced by Croatian craftsmen in their businesses. There will always be someone who supports the idea of starting a business, but also someone who doubts its potential success. Unexpected situations, such as the COVID - 19 pandemic, which negatively impacted the majority, will also occur. What is common among our craftsmen is that, regardless of the obstacles they face, there is no giving up – they all move forward courageously.