The development of children in preschool age is a complex process in which parents, guardians, and educators play a key role in providing support and encouragement for the realization of the child's full potential. Parental support and involvement are important for creating favorable conditions for proper growth and development, as well as for encouraging participation in sports. Considering these facts, the aim of this paper is to examine parents' views on the importance of sports programs in early and preschool education institutions and to identify possible obstacles and advantages of these programs. The research was conducted on a sample of 203 parents through an anonymous online survey. Differences in parents' views on the importance of sports programs for children's health, teamwork, and socialization were analyzed. The results of the descriptive analysis showed a high level of parents' awareness of the importance of sports programs, with most parents believing that they have a positive effect on children's health and social skills. However, satisfaction with the existing sports facilities in kindergartens is average. Parents whose children actively participate in sports activities outside of kindergarten have more positive attitudes towards sports programs in kindergarten compared to parents whose children do not participate. Also, awareness of the health benefits of physical activity is higher among parents of children who participate in sports. The results suggest the need to increase awareness of the importance of sports programs and to improve the existing contents in institutions for early and preschool education.