Motivation of young people to start a business is manifested through various aspects. Risk appetite is one of the key characteristics of a entrepreneur, because fear of the unknown entrepreneur primarily forces caution in each area towards achieving its objectives. The sheer feeling of an entrepreneur builds confidence in a person that helps the entrepreneur to find all the necessary solutions for his business achievement. By analyzing the attitudes of young people in the Republic of Croatia, the main goal is to discover the attitudes of respondents towards the establishment of their own company. Despite the fact that most young people today would not decide for such step in the Republic of Croatia, there is still hope for improving the conditions of development and stimulation of young entrepreneurs. The Republic of Croatia implements various self-employment measures and programmes independently and in cooperation with the European Union, but despite all the media that are placed daily, young citizens of the Republic of Croatia are still not sufficiently informed. Today's society needs a country's focus on developing young people's entrepreneurial motivation in order to improve the overall image of the economy. The survey identified the views of young people on setting up their own company. 106 subjects in the 18-35 age group studied. Improving the conditions for business success will also improve the image in the eyes of young people for personal growth and development and the opportunity to start a business of their own.