This paper investigates the structure and impact of barriers that hinder "Healthy lifestyle" sports consumers. "Healthy lifestyle" is becoming a ubiquitous trend in today's society, with increasing awareness of the importance of a healthy lifestyle. However, despite positive intentions, many face numerous obstacles that hinder their efforts. The aim of this thesis is to determine the structure and influence of obstacles that hinder the "Healthy lifestyle" of sports consumers. The research seeks to understand how these barriers are structured and how they affect sports consumers in their efforts to adopt a healthier lifestyle. Various types of barriers were analysed, including lack of time, lack of motivation, financial constraints and social pressure. Lack of time often stems from balancing work commitments, family duties and social activities, while lack of motivation may be related to lack of support or personal initiative. Financial constraints may include costs associated with gym memberships, purchasing sports equipment, or eating healthier. Social pressure can act as a barrier when the environment does not support or even discourages healthy lifestyle habits. Through the identification and analysis of key barriers, one can contribute to a broader understanding of the factors that influence a healthy lifestyle and provides a basis for future research and practical applications.