Online marketing is very crucial for any company engaged in the production of good services. The final paper lists the most important types of online marketing which are very successful today and result in performance . The most developed forms of online marketing are social media. Before using any type of online marketing strategies, the company needs to determine the target group of users who will buy their products or use their services in the future. The main goal of online marketing is to capture the attention of users, make contact with users, and establish and maintain customer trust so that they can attract new ones. The main subject of this final paper is the company Experio which is involved in the production of metal machining services such as drilling, milling, turning, water cutting, bucketelectroerosion and 3D measurement. The company has existed since 2012. The company created its own community of users through online marketing. Although the company's online marketing system is still developing, attracting user attention, and the large numbers of followers on social media are proof that the company is still going in the right direction as far as online marketing is concerned. In addition to social media as types of marketing channels used, the company also has its own official website and an e-mail marketing channel that resulted in Experio's success.