Marketing campaigns are key elements of a company's operations, they are used to attract the attention of the target group and promote products or services. They are also a reflection of ethics and social responsibility, so it is important that they are aligned with these principles. Examples of campaigns show how much impact they can have on consumers. A positive example is the "Start with a Reason" campaign, which encouraged men to self-examine and promoted health awareness. Such a campaign attracts attention and has a positive impact on society. On the other hand, Nestle's baby formula campaign is a negative example because it unethically advertised its product as a better alternative to breast milk. This has led to problems such as malnutrition and deaths. This example shows that in some cases profit is put before ethics and social responsibility. Companies should be aware of the impact of campaigns on society and how consumers will perceive them. Ethics and social responsibility must not be ignored for the sake of profit. The social responsibility of companies includes their relationship to the community and society and their impact on the environment. Consumers value companies that care about these issues and are committed to corporate social responsibility. Companies need to understand that ethics in marketing is essential to building trust, customer loyalty and social well-being. Integrating ethical principles into marketing strategies builds a positive reputation and contributes to sustainable success. Creating trust between companies and consumers is critical to success in today's business environment. Research confirms that ethical and socially responsible decisions in marketing are extremely important. Companies should adopt high ethical standards and operate socially responsibly in order to achieve long-term success. Maintaining awareness of ethics in marketing becomes extremely important.