The topic of this paper is the role of social networks in public relations. Public relations today is a global interest of the company to successfully improve, hire public relations experts. They maintain communication between the organization and public opinion, create a good image and place messages to reach the media and potential buyers of products or users of services. The development of social networks, and the emergence of new media, plays a significant role in public relations. The analysis of the survey, which sought to find out the role of social networks in public relations, shows that almost 100% of respondents use the social network every day, more than 50% of respondents agree that social networks have played a major role in development online shopping, and their attitude about buying something based on reviews on social media has been positive. It can be said that social networks have played a significant role in public relations and in easier access to public attitudes, their needs and desires. The research concludes that influencers as a profession of the new age can be well identified as a kind of public relations agencies for companies that contract with them to more easily reach the public.