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undergraduate thesis
MARKETING PROGRAM HOSTELA "MALI PARIZ" U SLAVONSKOM BRODU
2022. urn:nbn:hr:262:289158
Paurić, Tomislav
University of Slavonski Brod
Department of Social Sciences and Humanities

Cite this document

Paurić, T. (2022). MARKETING PROGRAM HOSTELA "MALI PARIZ" U SLAVONSKOM BRODU (Undergraduate thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:289158

Paurić, Tomislav. "MARKETING PROGRAM HOSTELA "MALI PARIZ" U SLAVONSKOM BRODU." Undergraduate thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:289158

Paurić, Tomislav. "MARKETING PROGRAM HOSTELA "MALI PARIZ" U SLAVONSKOM BRODU." Undergraduate thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:289158

Paurić, T. (2022). 'MARKETING PROGRAM HOSTELA "MALI PARIZ" U SLAVONSKOM BRODU', Undergraduate thesis, University of Slavonski Brod, accessed 13 December 2024, https://urn.nsk.hr/urn:nbn:hr:262:289158

Paurić T. MARKETING PROGRAM HOSTELA "MALI PARIZ" U SLAVONSKOM BRODU [Undergraduate thesis]. Slavonski Brod: University of Slavonski Brod; 2022 [cited 2024 December 13] Available at: https://urn.nsk.hr/urn:nbn:hr:262:289158

T. Paurić, "MARKETING PROGRAM HOSTELA "MALI PARIZ" U SLAVONSKOM BRODU", Undergraduate thesis, University of Slavonski Brod, Slavonski Brod, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:262:289158

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Metadata
TitleMARKETING PROGRAM HOSTELA "MALI PARIZ" U SLAVONSKOM BRODU
Title (english)MARKETING PROGRAM OF HOSTEL "MALI PARIZ" IN SLAVONSKI BROD
AuthorTomislav Paurić
MentorBiljana Lončarić (mentor)
Committee memberBiljana Lončarić (predsjednik povjerenstva)
Committee memberMirko Cobović (član povjerenstva)
Committee memberAndreja Katolik Kovačević (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2022-07-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Poslovanje ugostiteljskih objekata na području Republike Hrvatske regulirano je odredbama Zakona o ugostiteljskoj djelatnosti. Ugostiteljski objekti su razvrstani i kategorizirani u različite skupine, a jedna od skupina su i objekti koji gostima pružaju usluge smještaja. Unutar ove skupine nalaze se i hosteli. U radu je analiziran marketing program hostela „Mali Pariz“ koji posluje u Slavonskom Brodu, i to uključujući sve elemente marketing miksa koje vlasnik hostela kombinira kako bi njegov objekt postao što je moguće više prepoznatljiv na turističkim tržištima. Temeljem provedenih istraživanja zaključeno je da vlasnik hostela „Mali Pariz“ marketinški efikasno pristupa vođenju svog poslovnog objekta, zahvaljujući čemu i ostvaruje dobre poslovne rezultate.
Abstract (english)
Operating of catering facilities in the territory of the Republic of Croatia is regulated by the provisions of the Catering Activity Law. Catering facilities are classified and categorized into different groups, and in one of the groups are facilities that provide accommodation services to guests. Within this group there are hostels, as well. The paper analyzes the marketing program of the hostel „Mali Pariz“ which operates in Slavonski Brod, including all elements of the marketing mix that the hostel owner combines to make its facility as recognizable as possible in the tourist markets. Based on the conducted research, it was concluded that the owner of the hostel „Mali Pariz“ has a marketing-efficient approach to running his business facility, thanks to which he achieves good business results.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:289158
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-09-08 08:10:02