The thesis deals with the topic of strategic analysis on the example of the company CROMATIC d.o.o., from the town of Prelog. When it comes to strategic analysis, it can be said that this analysis is necessary precisely because of the fact that the company could gain insight into the environment in which it operates and what combination of external and internal factors can influence its path to goals. The formulation of the strategy first begins with an analysis of the company's environment, so that the manager, by understanding the "great power", has the opportunity to make the most optimal decision. During this process, the mission, vision, goals and best values of the company in the world of monitoring, interpreting and understanding the changes that occur in the environment are observed. Defining strategic analysis and determining its scope is a difficult task. Some researchers treat this task as a set of activities that diagnose the company and its environment and enable the development and implementation of a strategic plan. It is very important to note that this is most often done with the assumption of minimizing business risk. The data obtained from the implementation of strategic analysis enable the development and implementation of action strategy (identification and formulation of strategy, implementation and strategic control). At the very end, strategic analysis provides a comprehensive (overall) view of the company along with its overall environment, both internal and external.