A tourist destination is a spatial unit that must attract potential tourists with its facilities and attractions in order to meet their tourist needs. Tourist destinations do not have fixed borders, so destinations can be called entire countries, regions, localities and narrower locations such as traffic hubs. The destination is a travel destination, which places its entire tourist product on the tourist market, which consists of attractiveness, accessibility and acceptance. These basic elements meet the needs of tourism. In order for potential tourists to be aware of the tourist products that the destination offers, they need to be promoted and displayed on the tourist market. In order for this tourist product to be shaped and placed on the market, the destination must carry out certain marketing activities. It is necessary to determine the tourist potential of the destination, formulate an offer and identify target groups. When defining target markets and developing a marketing mix, travel marketing professionals need to address many variables in the marketing environment. Once the target group is selected, a marketing mix is applied to it. Promotional strategies include four basic forms, namely personal selling, advertising, PR and promotion. As an element of the marketing mix, the tourist product is the most important part of the tourist system because it represents the link between the tourist offer and tourist needs. The main goal of promoting a tourism product in the target market is to inform about the existence of a tourism product on the market, get to know the potential tourism characteristics of the tourism product, encourage tourists to make easier decisions and maintain a positive image in the tourism market