prikaz prve stranice dokumenta RAZLIKE IZMEĐU POTROŠAČA U UTJECAJU DISTRIBUCIJE NA ODABIR PRAKTICIRANJA SPORTSKIH PROIZVODA
Access restricted to students and staff of home institution
master's thesis
RAZLIKE IZMEĐU POTROŠAČA U UTJECAJU DISTRIBUCIJE NA ODABIR PRAKTICIRANJA SPORTSKIH PROIZVODA
2022. urn:nbn:hr:262:147446
Liović, Tea
University of Slavonski Brod
Department of Social Sciences and Humanities

Cite this document

Liović, T. (2022). RAZLIKE IZMEĐU POTROŠAČA U UTJECAJU DISTRIBUCIJE NA ODABIR PRAKTICIRANJA SPORTSKIH PROIZVODA (Master's thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:147446

Liović, Tea. "RAZLIKE IZMEĐU POTROŠAČA U UTJECAJU DISTRIBUCIJE NA ODABIR PRAKTICIRANJA SPORTSKIH PROIZVODA." Master's thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:147446

Liović, Tea. "RAZLIKE IZMEĐU POTROŠAČA U UTJECAJU DISTRIBUCIJE NA ODABIR PRAKTICIRANJA SPORTSKIH PROIZVODA." Master's thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:147446

Liović, T. (2022). 'RAZLIKE IZMEĐU POTROŠAČA U UTJECAJU DISTRIBUCIJE NA ODABIR PRAKTICIRANJA SPORTSKIH PROIZVODA', Master's thesis, University of Slavonski Brod, accessed 18 December 2024, https://urn.nsk.hr/urn:nbn:hr:262:147446

Liović T. RAZLIKE IZMEĐU POTROŠAČA U UTJECAJU DISTRIBUCIJE NA ODABIR PRAKTICIRANJA SPORTSKIH PROIZVODA [Master's thesis]. Slavonski Brod: University of Slavonski Brod; 2022 [cited 2024 December 18] Available at: https://urn.nsk.hr/urn:nbn:hr:262:147446

T. Liović, "RAZLIKE IZMEĐU POTROŠAČA U UTJECAJU DISTRIBUCIJE NA ODABIR PRAKTICIRANJA SPORTSKIH PROIZVODA", Master's thesis, University of Slavonski Brod, Slavonski Brod, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:262:147446

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Metadata
TitleRAZLIKE IZMEĐU POTROŠAČA U UTJECAJU DISTRIBUCIJE NA ODABIR PRAKTICIRANJA SPORTSKIH PROIZVODA
Title (english)DIFFERENCES BETWEEN CONSUMERS IN THE INFLUENCE OF DISTRIBUTION ON THE CHOICE OF SPORTS PRODUCTS
AuthorTea Liović
MentorHrvoje Sivrić (mentor)
Committee memberHrvoje Sivrić (predsjednik povjerenstva)
Committee memberMirko Cobović (član povjerenstva)
Committee memberAndreja Katolik Kovačević (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2022-07-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Posljedica stalnih promjena na tržištu i želja, potreba i interesa potrošača je razvijanje različitih novih oblika marketinga u sportu. Sportski marketing je iznimno bitan za sve sportaše i klubove kako bi uspjeli održati dobar imidž i željenu publiku i obožavatelje. Sport je vrlo pogodan medij koji služi za tržišnu komunikaciju kojom se nastoje stvoriti novi proizvodi ili usluge, otvoriti nova tržišta i lakše doći do ciljane grupe potrošača. Proizvod ne mora biti materijalne prirode kako bi zadovoljio nečije potrebe, već to mogu biti i usluge. Provedeno je istraživanje o razlikama između potrošača u utjecaju distribucije na odabir prakticiranja sportskih proizvoda. Istraživanje je provedeno zbog više razloga: zdravstveni, ponude i potražnje, kupovne moći, interesa potrošača i znanja općenito o sportskim proizvodima.
Abstract (english)
The consequence of constant changes in the market and the desires, needs and interests of consumers is the development of various new forms of marketing in sports. Sports marketing is extremely important for all athletes and clubs in order to maintain a good image and the desired audience and fans. Sport is a very suitable medium that serves for market communication which seeks to create new products or services, open new markets and more easily reach the target group of consumers. A product does not have to be of a material nature to meet someone's needs, but it can also be a service. A study was conducted on differences between consumers in the influence of distribution on the choice of practicing sports products. The research was conducted for several reasons: health, supply and demand, purchasing power, consumer interest and knowledge in general about sports products.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:147446
Study programmeTitle: Professional graduate study program in Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-07-13 06:36:09