prikaz prve stranice dokumenta SPORTSKO TRŽIŠTE ZDRAVOG STILA ŽIVOTA
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master's thesis
SPORTSKO TRŽIŠTE ZDRAVOG STILA ŽIVOTA
2021. urn:nbn:hr:262:242596
Jozić, Marta
University of Slavonski Brod
Department of Social Sciences and Humanities

Cite this document

Jozić, M. (2021). SPORTSKO TRŽIŠTE ZDRAVOG STILA ŽIVOTA (Master's thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:242596

Jozić, Marta. "SPORTSKO TRŽIŠTE ZDRAVOG STILA ŽIVOTA." Master's thesis, University of Slavonski Brod, 2021. https://urn.nsk.hr/urn:nbn:hr:262:242596

Jozić, Marta. "SPORTSKO TRŽIŠTE ZDRAVOG STILA ŽIVOTA." Master's thesis, University of Slavonski Brod, 2021. https://urn.nsk.hr/urn:nbn:hr:262:242596

Jozić, M. (2021). 'SPORTSKO TRŽIŠTE ZDRAVOG STILA ŽIVOTA', Master's thesis, University of Slavonski Brod, accessed 16 February 2025, https://urn.nsk.hr/urn:nbn:hr:262:242596

Jozić M. SPORTSKO TRŽIŠTE ZDRAVOG STILA ŽIVOTA [Master's thesis]. Slavonski Brod: University of Slavonski Brod; 2021 [cited 2025 February 16] Available at: https://urn.nsk.hr/urn:nbn:hr:262:242596

M. Jozić, "SPORTSKO TRŽIŠTE ZDRAVOG STILA ŽIVOTA", Master's thesis, University of Slavonski Brod, Slavonski Brod, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:262:242596

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Metadata
TitleSPORTSKO TRŽIŠTE ZDRAVOG STILA ŽIVOTA
Title (english)SPORTS MARKET FOR A HEALTHY LIFESTYLE
AuthorMarta Jozić
MentorHrvoje Sivrić (mentor)
Committee memberAndreja Katolik Kovačević (predsjednik povjerenstva)
Committee memberHrvoje Sivrić (član povjerenstva)
Committee memberMirko Cobović (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2021-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Tema ovog završnog rada je sportsko tržište zdravog stila života, kroz koje je pobliže objašnjen menadžment u sportu kao i osobe koje vode menadžment u sportu. Također je objašnjena uloga marketing miksa u sportskom djelovanju kroz cijenu, promociju, distribuciju i potrošače. Kao odrednicu sportskog marketinga objašnjena je uloga sportskog tržišta i sportski proizvod kroz razine djelovanja, životni ciklus, faze razvoja i pozicioniranje. Također, kako bi priča o bavljenju sportom bila potpuna analizirani su segmenti koji utječu na kreiranje zdravog stila života. Provedena je analiza sportskog načina života kojom su obuhvaćeni slučajni ispitanici, a koja je se može promatrati kao početna smjernica za određivanje preferencija i navika zdravog načina života na području Slavonskog Broda.
Abstract (english)
The topic of this final paper is the sports market of a healthy lifestyle, through which the management in sports is explained in more detail, as well as the persons who lead the management in sports. The role of the marketing mix in sports performance through price, promotion, distribution and consumers is also explained. As a determinant of sports marketing, the role of the sports market and the sports product through levels of activity, life cycle, stages of development and positioning are explained. Also, in order to make the story of playing sports complete, the segments that influence the creation of a healthy lifestyle were analyzed. An analysis of the sports lifestyle was included, which included random respondents, and which can be viewed as an initial guideline for determining the preferences and habits of a healthy lifestyle in the area of Slavonski Brod.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:242596
Study programmeTitle: Professional graduate study program in Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-05-03 08:04:20