We are witnessing how the media have become a part of everyday life in the life of every individual. It’s almost unthinkable to find a single day of the year that doesn’t use the media - going to the movies, watching or listening to a football game broadcast, sending an email to a friend, all of this would be impossible without the media. The media have a great impact on the lives of every individual, including children. In addition to many positive aspects of the media, there are also negative ones, so it is extremely important to educate children in the media from an early age. Teaching children about the media means teaching them to control the use of the media and to learn how to independently and responsibly find appropriate content. Parents and educators have a big role to play in this. However, in order for children to be media literate, it is primarily necessary to educate parents, educators and all other educational staff responsible for the child's safe use of the media. Television is one of the media that mainly serves children and young people for entertainment and leisure. But in addition to entertainment, television proved to be extremely important in the educational process due to the pandemic caused by the contagious virus COVID-19 when teaching for the lower grades of primary school took place precisely through television sets. Parents have a big role in the habits of watching television because, as is well known, children learn by model, so if parents watch television uncontrollably, they will do the same themselves. Talking about the content watched and agreeing on the rules while watching television are key factors in preventing the negative effects of television on children. Today, digital competencies of educators are becoming equal to other competencies needed to work in kindergarten, as traditional forms of documentation and even communication with parents are increasingly being replaced by digital forms. Digital technologies are evolving almost every day, so it is very important to educate and computerize educators and parents in order to properly educate younger generations.