The aim of this graduate thesis with topic being the implementation of digital marketing in enteprise is to point out the value of e-marketing for the small businesses. In nowadays sales, marketing is undoubtedly the strongest tool for enterprises to present in the best light and to as much of the population possible why specifically is their product better than the one of their rivals, thereby creating a competitive advantage. Multionational companies spend milions and milions of dollars anually in order for their products to be shown among commercials, on youtube, social networks, the highway billboards and the rest of the media. Likewise, trend and popularity of so called influencers is rising more and more every second and because of the huge number of their followers they promote certain brands for a certain fee, thereby planting the idea in the minds of their viewers and listeners. What is of a great importance to mention is all that requires huge amounts of money, amount which small businesses, those in a growing and independence process, simply do not possess and in that matter can hardly or on no account compete with shortly before mentioned 'giants'. This is where e-marketing comes to expression. Knowledge of computer science, will and effort in this case can make small, unpopular companies and their products and/or services to be known and recognized by public and in that way serve as a springboard into the dynamic world of sale, marketing and finances.