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master's thesis
KUPOVNO PONAŠANJE STUDENATA
2021. urn:nbn:hr:262:617220
Bratanić, Ivana
University of Slavonski Brod
Department of Social Sciences and Humanities

Cite this document

Bratanić, I. (2021). KUPOVNO PONAŠANJE STUDENATA (Master's thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:617220

Bratanić, Ivana. "KUPOVNO PONAŠANJE STUDENATA." Master's thesis, University of Slavonski Brod, 2021. https://urn.nsk.hr/urn:nbn:hr:262:617220

Bratanić, Ivana. "KUPOVNO PONAŠANJE STUDENATA." Master's thesis, University of Slavonski Brod, 2021. https://urn.nsk.hr/urn:nbn:hr:262:617220

Bratanić, I. (2021). 'KUPOVNO PONAŠANJE STUDENATA', Master's thesis, University of Slavonski Brod, accessed 19 November 2024, https://urn.nsk.hr/urn:nbn:hr:262:617220

Bratanić I. KUPOVNO PONAŠANJE STUDENATA [Master's thesis]. Slavonski Brod: University of Slavonski Brod; 2021 [cited 2024 November 19] Available at: https://urn.nsk.hr/urn:nbn:hr:262:617220

I. Bratanić, "KUPOVNO PONAŠANJE STUDENATA", Master's thesis, University of Slavonski Brod, Slavonski Brod, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:262:617220

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Metadata
TitleKUPOVNO PONAŠANJE STUDENATA
Title (english)BUYING BEHAVIOR OF COLLEGE STUDENTS
AuthorIvana Bratanić
MentorVišnja Bartolović (mentor)
Committee memberMilan Stanić (predsjednik povjerenstva)
Committee memberVišnja Bartolović (član povjerenstva)
Committee memberIvona Blažević (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2021-09-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Tema ovoga rada je kupovno ponašanje potrošača putem interneta s naglaskom na studente, a glavni cilj rada je prikazati imaju li čimbenici poput dobne i spolne strukture, visina novčanih primanja i slično na kreiranje ponašanja kupaca online trgovine. Također, cilj je predočiti koji utjecaj ima online trgovina na svijest ispitanika. Kako bi se došlo do svih navedenih odgovora u prvom dijelu je prikazan teorijski osvrt uzimajući u obzir pojmovno određenje prodaje kao i kreiranje potrošačkih navika, te će se objasniti koji kriteriji su nužni za kreiranje slike online kupaca. Rezultati analize provedena je između 101 studenta Sveučilišta u Slavonskom Brodu, a rezultati su prikazani u grafičkom i tabelarnom obliku.
Abstract (english)
The topic of this paper is the purchasing behavior of consumers via the Internet with an emphasis on students, and the main goal of the paper is to show whether factors such as age and gender structure, income and the like to create customer behavior online store. Also, the aim is to show what impact online shopping has on the consciousness of the respondents. In order to arrive at all the above answers, the first part presents a theoretical overview taking into account the conceptual definition of sales as well as the creation of consumer habits, and will explain what criteria are necessary to create an image of online customers. The results of the analysis were conducted among 101 students of the University of Slavonski Brod, and the results are presented in graphical and tabular form.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:617220
Study programmeTitle: Professional graduate study program in Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-09-22 08:53:25