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undergraduate thesis
SPORTSKO TRŽIŠTE ZDRAVE PREHRANE
2021. urn:nbn:hr:262:617702
Vukobradić, Veronika
University of Slavonski Brod
Department of Social Sciences and Humanities

Cite this document

Vukobradić, V. (2021). SPORTSKO TRŽIŠTE ZDRAVE PREHRANE (Undergraduate thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:617702

Vukobradić, Veronika. "SPORTSKO TRŽIŠTE ZDRAVE PREHRANE." Undergraduate thesis, University of Slavonski Brod, 2021. https://urn.nsk.hr/urn:nbn:hr:262:617702

Vukobradić, Veronika. "SPORTSKO TRŽIŠTE ZDRAVE PREHRANE." Undergraduate thesis, University of Slavonski Brod, 2021. https://urn.nsk.hr/urn:nbn:hr:262:617702

Vukobradić, V. (2021). 'SPORTSKO TRŽIŠTE ZDRAVE PREHRANE', Undergraduate thesis, University of Slavonski Brod, accessed 11 May 2024, https://urn.nsk.hr/urn:nbn:hr:262:617702

Vukobradić V. SPORTSKO TRŽIŠTE ZDRAVE PREHRANE [Undergraduate thesis]. Slavonski Brod: University of Slavonski Brod; 2021 [cited 2024 May 11] Available at: https://urn.nsk.hr/urn:nbn:hr:262:617702

V. Vukobradić, "SPORTSKO TRŽIŠTE ZDRAVE PREHRANE", Undergraduate thesis, University of Slavonski Brod, Slavonski Brod, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:262:617702

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Metadata
TitleSPORTSKO TRŽIŠTE ZDRAVE PREHRANE
Title (english)SPORTS NUTRION INDUSTRY
AuthorVeronika Vukobradić
MentorHrvoje Sivrić (mentor)
Committee memberAndreja Katolik Kovačević (predsjednik povjerenstva)
Committee memberHrvoje Sivrić (član povjerenstva)
Committee memberMirko Cobović (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2021-09-06, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Zdravu hranu čine pojedine komponente u svakodnevnoj prehrani, a pod zdravom prehranom se podrazumijevaju dobro izbalansirani dnevni obroci. Ti obroci bi u sebi trebali sadržavati potrebne količine i međusobne odnose bjelančevina, ugljikohidrata, masti, vitamina i minerala. Uvjet je da ne sadrži štetne tvari kojima se može poremetiti dobro fizičko i psihičko zdravlje čovjeka. Uz zdravu prehranu poželjno se baviti i tjelesnim aktivnostima. Kako se sport razvijao nastala je potreba za drugačiji pristup marketingu. Tada se javlja koncepcija sportskog marketinga. Najbitniji čimbenici uspjeha su dobar odnos s potrošačima i najbolji sportski rezultat. Potrebno je unaprijed planirati nastup na tržištu. Tada će odnos biti bolji i za potrošače i za sportske organizacije. Upravo tome i služi marketing miks. Provođenje sportskog marketinga se takvim alatima i omogućava.
Abstract (english)
Healthy food consists of certain components in the daily diet, and a healthy diet means well-balanced daily meals. These meals should contain the necessary amounts and interrelationships of proteins, carbohydrates, fats, vitamins and minerals. The condition is that it does not contain harmful substances that can disrupt a person's good physical and mental health. In addition to a healthy diet, it is desirable to engage in physical activity. As the sport developed, there was a need for a different approach to marketing. Then the concept of sports marketing emerges. The most important success factors are a good relationship with consumers and the best sports result. It is necessary to plan the appearance on the market in advance. Then the relationship will be better for both consumers and sports organizations. This is exactly what the marketing mix is for. Conducting sports marketing is made possible by such tools.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:617702
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-09-15 11:01:59