prikaz prve stranice dokumenta SPECIFIČNOSTI DRUŠTVENIH MREŽA S MARKETINŠKOG ASPEKTA
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master's thesis
SPECIFIČNOSTI DRUŠTVENIH MREŽA S MARKETINŠKOG ASPEKTA
2021. urn:nbn:hr:262:646735
Crnjac, Danijela
University of Slavonski Brod
Department of Social Sciences and Humanities

Cite this document

Crnjac, D. (2021). SPECIFIČNOSTI DRUŠTVENIH MREŽA S MARKETINŠKOG ASPEKTA (Master's thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:646735

Crnjac, Danijela. "SPECIFIČNOSTI DRUŠTVENIH MREŽA S MARKETINŠKOG ASPEKTA." Master's thesis, University of Slavonski Brod, 2021. https://urn.nsk.hr/urn:nbn:hr:262:646735

Crnjac, Danijela. "SPECIFIČNOSTI DRUŠTVENIH MREŽA S MARKETINŠKOG ASPEKTA." Master's thesis, University of Slavonski Brod, 2021. https://urn.nsk.hr/urn:nbn:hr:262:646735

Crnjac, D. (2021). 'SPECIFIČNOSTI DRUŠTVENIH MREŽA S MARKETINŠKOG ASPEKTA', Master's thesis, University of Slavonski Brod, accessed 17 November 2024, https://urn.nsk.hr/urn:nbn:hr:262:646735

Crnjac D. SPECIFIČNOSTI DRUŠTVENIH MREŽA S MARKETINŠKOG ASPEKTA [Master's thesis]. Slavonski Brod: University of Slavonski Brod; 2021 [cited 2024 November 17] Available at: https://urn.nsk.hr/urn:nbn:hr:262:646735

D. Crnjac, "SPECIFIČNOSTI DRUŠTVENIH MREŽA S MARKETINŠKOG ASPEKTA", Master's thesis, University of Slavonski Brod, Slavonski Brod, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:262:646735

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Metadata
TitleSPECIFIČNOSTI DRUŠTVENIH MREŽA S MARKETINŠKOG ASPEKTA
Title (english)SPECIFICS OF SOCIAL NETWORKS FROM THE MARKETING ASPECT
AuthorDanijela Crnjac
MentorAndreja Katolik Kovačević (mentor)
Committee memberMirko Cobović (predsjednik povjerenstva)
Committee memberAndreja Katolik Kovačević (član povjerenstva)
Committee memberIvona Blažević (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2021-09-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Društvene mreže uistinu posjeduju svoje posebne marketinške odlike. Iako se uvijek promatraju kao platforme koje služe za komunikaciju ljudi koji nisu u prilici komunikaciju ostvarivati na uobičajen način, objavljivanje zanimljivog svakodnevnog sadržaja iz života i tome slične pothvate, društvene mreže su nešto puno više od toga. Ovaj diplomski rad pod nazivom “Specifičnosti društvenih mreža s marketinškog aspekta” govori o tome što društvene mreže uistinu jesu. Ovim radom se došlo do spoznaje kako je marketing uistinu uvelike preplavio društvene mreže i kako su njihove osnovne funkcije kojima su se odlikovale kada su tek zaživjele, prerasle u nešto više. Čovjek u današnjem svijetu uistinu ima bezbroj prilika i, ako je dovoljno mudar, te prilike može itekako dobro iskoristiti i u konačnici ih unovčiti. Marketing je sam po sebi široko područje pogodno za brojna istraživanja, učenja i usavršavanja novih metoda, a kada se govori o elektroničkom marketingu, sve spomenuto se može dvostruko više razraditi i primijeniti. Činjenica da je područje elektroničkog marketinga još uvijek nedovoljno istraženo, ostavlja prostora za daljnja istraživanja, ali i usavršavanje pravnih normi koje će regulirati to područje.
Abstract (english)
Social networks truly possess their special marketing features. Although they are always viewed as platforms that serve for communication of people who are unable to communicate in a normal way, publishing interesting everyday content from life and similar ventures, social networks are somewhat more than that. This graduate thesis entitled “The specifics of social networks from the marketing aspect” speaks of what social networks really are. This work has revealed that marketing has really overwhelmed social networks and that their basic functions, which they distinguished when they first came to life, have grown into something more. Man in today's world truly has countless opportunities and, if he is wise enough, he can use these opportunities very well and ultimately cash them in. Marketing itself is a wide area suitable for numerous research, learning and improvement of new methods, and when speaking of electronic marketing, all mentioned can be twice as elaborate and applied. The fact that the field of electronic marketing is still insufficiently explored leaves room for further research, as well as the improvement of legal standards that will regulate the area.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:646735
Study programmeTitle: Professional graduate study program in Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-09-15 08:25:26