prikaz prve stranice dokumenta POVEZANOST FAKTORA DISTRIBUCIJE I SPORTSKE USLUGE NA PRIMJERU SPORTSKIH POTROŠAČA REKREATIVACA
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master's thesis
POVEZANOST FAKTORA DISTRIBUCIJE I SPORTSKE USLUGE NA PRIMJERU SPORTSKIH POTROŠAČA REKREATIVACA
2024. urn:nbn:hr:262:220873
Martinović, Ilinka
University of Slavonski Brod
Department of Social Sciences and Humanities

Cite this document

Martinović, I. (2024). POVEZANOST FAKTORA DISTRIBUCIJE I SPORTSKE USLUGE NA PRIMJERU SPORTSKIH POTROŠAČA REKREATIVACA (Master's thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:220873

Martinović, Ilinka. "POVEZANOST FAKTORA DISTRIBUCIJE I SPORTSKE USLUGE NA PRIMJERU SPORTSKIH POTROŠAČA REKREATIVACA." Master's thesis, University of Slavonski Brod, 2024. https://urn.nsk.hr/urn:nbn:hr:262:220873

Martinović, Ilinka. "POVEZANOST FAKTORA DISTRIBUCIJE I SPORTSKE USLUGE NA PRIMJERU SPORTSKIH POTROŠAČA REKREATIVACA." Master's thesis, University of Slavonski Brod, 2024. https://urn.nsk.hr/urn:nbn:hr:262:220873

Martinović, I. (2024). 'POVEZANOST FAKTORA DISTRIBUCIJE I SPORTSKE USLUGE NA PRIMJERU SPORTSKIH POTROŠAČA REKREATIVACA', Master's thesis, University of Slavonski Brod, accessed 15 November 2024, https://urn.nsk.hr/urn:nbn:hr:262:220873

Martinović I. POVEZANOST FAKTORA DISTRIBUCIJE I SPORTSKE USLUGE NA PRIMJERU SPORTSKIH POTROŠAČA REKREATIVACA [Master's thesis]. Slavonski Brod: University of Slavonski Brod; 2024 [cited 2024 November 15] Available at: https://urn.nsk.hr/urn:nbn:hr:262:220873

I. Martinović, "POVEZANOST FAKTORA DISTRIBUCIJE I SPORTSKE USLUGE NA PRIMJERU SPORTSKIH POTROŠAČA REKREATIVACA", Master's thesis, University of Slavonski Brod, Slavonski Brod, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:262:220873

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Metadata
TitlePOVEZANOST FAKTORA DISTRIBUCIJE I SPORTSKE USLUGE NA PRIMJERU SPORTSKIH POTROŠAČA REKREATIVACA
Title (english)THE RELATIONSHIP OF DISTRIBUTION FACTOR AND SPORTS SERVICES ON THE EXAMPLE OF SPORTS CONSUMERS RECREATORS
AuthorIlinka Martinović
MentorHrvoje Sivrić (mentor)
Committee memberMirko Cobović (predsjednik povjerenstva)
Committee memberHrvoje Sivrić (član povjerenstva)
Committee memberAndreja Katolik Kovačević (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2024-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Distribucija igra ključnu ulogu u povezivanju ključnih elemenata koji oblikuju sportske usluge i njihove korisnike, odnosno potrošaće. Sportski proizvodi i usluge omogućuju promicanje, razvoj sporta, te stvaranje prihoda i ostvarivanje dobiti kroz suvremene sportske organizacije. Kako bi se sportski proizvodi i usluge što bolje predstavili potencijalnim potrošačima zaslužan je marketing miks. Marketinški miks vrlo je važan za sportske organizacije i sportski menadžment. Stvara interes za određene proizvode i usluge jer oblikuje svoj prizvod i uslugu prema samom potrošaču. Sport se iz amaterske zabave razvio u jednu od važnijih svjetskih industrija. Razvoj i profesionalizacija sporta doveli su do promjena proizvodnje i potrošnje sporta na svim razinama. Cilj ovog rada bio je istražiti povezanost između faktora distribucije i sportske usluge na primjeru sportskih potrošača. Uzorak je obuhvatio 297 ispitanika, s prosječnom dobi od 24,51±7,03 godina, pri čemu je sudjelovala muška i ženska populacija. Za potrebe analize koristio se upitnik koji je sastavljen od 14 stavki. Svi ispitanici su dobrovoljno i anonimno sudjelovali u anketi.
Abstract (english)
Distribution plays a crucial role in connecting key elements that shape sports services and their users, or consumers. Sports products and services enable the promotion and development of sports, as well as the generation of income and profit through modern sports organizations. In order to better present sports products and services to potential consumers, a marketing mix is necessary. The marketing mix is very important for sports organizations and sports management. It creates interest in certain products and services because it shapes its producst and service according to the consumer. Sport has developed from amateur entertainment into one of the world`s most important industries. The development and professionalization of sports have led to changes in the production and consumption of sports at all levels. The aim of this study was to explore the relationship between distribution factors and sports services, using sports consumers as an example. The sample consisted of 297 participants, with an average age of 24,51±7,03 years, including both male and female population. A questionnaire comprising 14 items was used for the analyse. All participants voluntarily and anonymously took part in the survey.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:220873
Study programmeTitle: Professional graduate study program in Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-10-08 05:57:21