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master's thesis
DIGITALNI MARKETING U SVRHU PROMOCIJE ONLINE FITNESS TRENINGA ZA REKREATIVCE
2024. urn:nbn:hr:262:398365
Barbir, Matia
University of Slavonski Brod
Department of Social Sciences and Humanities

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Barbir, M. (2024). DIGITALNI MARKETING U SVRHU PROMOCIJE ONLINE FITNESS TRENINGA ZA REKREATIVCE (Master's thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:398365

Barbir, Matia. "DIGITALNI MARKETING U SVRHU PROMOCIJE ONLINE FITNESS TRENINGA ZA REKREATIVCE." Master's thesis, University of Slavonski Brod, 2024. https://urn.nsk.hr/urn:nbn:hr:262:398365

Barbir, Matia. "DIGITALNI MARKETING U SVRHU PROMOCIJE ONLINE FITNESS TRENINGA ZA REKREATIVCE." Master's thesis, University of Slavonski Brod, 2024. https://urn.nsk.hr/urn:nbn:hr:262:398365

Barbir, M. (2024). 'DIGITALNI MARKETING U SVRHU PROMOCIJE ONLINE FITNESS TRENINGA ZA REKREATIVCE', Master's thesis, University of Slavonski Brod, accessed 15 November 2024, https://urn.nsk.hr/urn:nbn:hr:262:398365

Barbir M. DIGITALNI MARKETING U SVRHU PROMOCIJE ONLINE FITNESS TRENINGA ZA REKREATIVCE [Master's thesis]. Slavonski Brod: University of Slavonski Brod; 2024 [cited 2024 November 15] Available at: https://urn.nsk.hr/urn:nbn:hr:262:398365

M. Barbir, "DIGITALNI MARKETING U SVRHU PROMOCIJE ONLINE FITNESS TRENINGA ZA REKREATIVCE", Master's thesis, University of Slavonski Brod, Slavonski Brod, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:262:398365

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Metadata
TitleDIGITALNI MARKETING U SVRHU PROMOCIJE ONLINE FITNESS TRENINGA ZA REKREATIVCE
Title (english)DIGITAL MARKETING FOR THE PURPOSE OF PROMOTING ONLINE FITNESS TRAINING FOR RECREATORS
AuthorMatia Barbir
MentorDamir Rukavina (mentor)
Committee memberDamir Rukavina (predsjednik povjerenstva)
Committee memberHrvoje Sivrić (član povjerenstva)
Committee memberAndreja Katolik Kovačević (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2024-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Digitalni marketing postao je ključna komponenta u promociji online fitness treninga, osobito među rekreativcima koji traže fleksibilne i pristupačne opcije za održavanje tjelesne kondicije. Kako sve veći broj ljudi prelazi na digitalne platforme za svoje potrebe vježbanja, učinkovite marketinške strategije su neophodne za privlačenje i zadržavanje klijenata u konkurentnom okruženju. Ovaj sadržaj istražuje načine na koje digitalni marketing može potaknuti rast online fitness treninga, usmjeravajući se na ciljanu publiku rekreativaca. Primarni cilj digitalnog marketinga u promociji online fitness treninga je doseći širu publiku, angažirati ih kroz relevantan i personaliziran sadržaj, te ih potaknuti na dugoročno korištenje ponuđenih usluga. Ovo uključuje stvaranje svijesti o prednostima online treninga, izgradnju povjerenja kroz korisničke recenzije te razvoj lojalnosti putem kontinuirane komunikacije i prilagođenih ponuda. Korištenjem prilagođenih i inovativnih marketinških strategija, fitness industrija može uspješno privući i zadržati rekreativce, pružajući im vrijednost kroz pristupačne, fleksibilne i učinkovite online treninge.
Abstract (english)
Digital marketing has become a key component in the promotion of online fitness training, especially among recreational users who are looking for flexible and affordable options for maintaining physical fitness. As more and more people turn to digital platforms for their exercise needs, effective marketing strategies are essential to attract and retain clients in a competitive environment. This content explores the ways in which digital marketing can drive the growth of online fitness training, targeting a target audience of recreational athletes. The primary goal of digital marketing in the promotion of online fitness training is to reach a wider audience, engage them through relevant and personalized content, and encourage them to use the offered services in the long term. This includes creating awareness of the benefits of online training, building trust through user reviews, and developing loyalty through continuous communication and tailored offers. By using customized and innovative marketing strategies, the fitness industry can successfully attract and retain recreational users, providing them with value through affordable, flexible and effective online training.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:398365
Study programmeTitle: Professional graduate study program in Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-10-01 08:55:52