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master's thesis
UTJECAJ MARKETINGA NA PRODAJU ELEKTRČNIH AUTOMOBILA
2024. urn:nbn:hr:262:595848
Maurus, Tihomir
University of Slavonski Brod
Department of Social Sciences and Humanities

Cite this document

Maurus, T. (2024). UTJECAJ MARKETINGA NA PRODAJU ELEKTRČNIH AUTOMOBILA (Master's thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:595848

Maurus, Tihomir. "UTJECAJ MARKETINGA NA PRODAJU ELEKTRČNIH AUTOMOBILA." Master's thesis, University of Slavonski Brod, 2024. https://urn.nsk.hr/urn:nbn:hr:262:595848

Maurus, Tihomir. "UTJECAJ MARKETINGA NA PRODAJU ELEKTRČNIH AUTOMOBILA." Master's thesis, University of Slavonski Brod, 2024. https://urn.nsk.hr/urn:nbn:hr:262:595848

Maurus, T. (2024). 'UTJECAJ MARKETINGA NA PRODAJU ELEKTRČNIH AUTOMOBILA', Master's thesis, University of Slavonski Brod, accessed 03 April 2025, https://urn.nsk.hr/urn:nbn:hr:262:595848

Maurus T. UTJECAJ MARKETINGA NA PRODAJU ELEKTRČNIH AUTOMOBILA [Master's thesis]. Slavonski Brod: University of Slavonski Brod; 2024 [cited 2025 April 03] Available at: https://urn.nsk.hr/urn:nbn:hr:262:595848

T. Maurus, "UTJECAJ MARKETINGA NA PRODAJU ELEKTRČNIH AUTOMOBILA", Master's thesis, University of Slavonski Brod, Slavonski Brod, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:262:595848

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Metadata
TitleUTJECAJ MARKETINGA NA PRODAJU ELEKTRČNIH AUTOMOBILA
AuthorTihomir Maurus
MentorAndreja Katolik Kovačević (mentor)
Committee memberIvona Blažević Dević (predsjednik povjerenstva)
Committee memberAndreja Katolik Kovačević (član povjerenstva)
Committee memberMirko Cobović (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2024-07-02, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Život bez automobila u današnje je vrijeme nezamisliv. Povijest automobila nas uči da je automobil promijenio današnje društvo, osim što je od uvijek bio statusni simbol dao je čovjeku slobodu i mobilnu neovisnost. Inovacije na području autoindustrije imale su direktan utjecaj na globalnu ekonomiju. Cilj ovog rada je prikazati kako su povezani autoindustrija i marketing, te način na koji je marketing bitan u odluci za kupnju, u konkretnom slučaju, el. automobila. U prvom djelu rada... More opisana je povijest razvoja autoindustrije od samih početaka, tj. od kočija do onoga što su automobili danas, također opisane su najbitnije inovacije koje su kasnije imale utjecaj na sve industrije i ekonomiju. Isto tako prikazan je prijelaz od kočije do el. automobila, te je prikazana industrija el. automobila u hrvatskoj i podatci o tome koliko se el. automobila proda u Hrvatskoj. U drugom djelu rada prikazane su specifičnosti marketinga u autoindustriji, što je to što motivira kupca na kupnju automobila, također prikazana je i specifičnost segmentiranja tržišta na primjerima demografsko geografskog i psihosocijalnog obilježja, a opisani su i budući trendovi na području marketinga autoidustrije. U završnom djelu rada empirijskim istraživanjem provedenom na temelju 465 ispitanika pokušano je doći do saznanja kakva je svijest potrošača o el. automobilima i da li je marketing jedan od čimbenika koji ih može navesti na kupnju el. automobila. Less
Abstract (english)
Life without a car is unimaginable nowadays. The history of the car teaches us that the car changed today's society, apart from always being a status symbol, it gave man freedom and mobile independence. Innovations in the field of the auto industry had a direct impact on the global economy. The aim of this paper is to show how the automotive industry and marketing are connected, and how marketing is important in the decision to buy, in this particular case, e. car. In the first part... More of the work, the history of the development of the auto industry from the very beginning, i.e. from carriages to what cars are today, is described, and the most important innovations that later had an impact on all industries and the economy are also described. The transition from carriage to electric is also shown. cars, and the electrical industry is shown. of cars in Croatia and data on how much electric cars sold in Croatia. In the second part of the paper, the specifics of marketing in the auto industry are shown, what motivates the customer to buy a car, the specifics of market segmentation are also shown using examples of demographic, geographic and psychosocial characteristics, and future trends in the field of auto industry marketing are described. In the final part of the paper, empirical research conducted on the basis of 465 respondents attempted to find out what the consumer's awareness of electricity is. cars and whether marketing is one of the factors that can lead them to buy el. car. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:595848
Study programmeTitle: Professional graduate study program in Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-07-04 07:23:26
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