The work analyzes creativity, rescectively her origin, as well as the division and impact in the environment. The most important pioneers of creativity are mentioned, who define it in different and connected ways. Also the stages of the creative process are defined as the sequence of thoughts and actions that lead to the creative product. In order to achieve success in creative life, it is necessary to develop abilities at all stages. Stimulating ideas lead to innovations that are the most important and indispensable part of the organization, with the help of which the company finds its way and generates additional income for the company. Technological innovation tends towards the creation of new technological products, processes and significant technological advances and improvements. They enable the company to build a new assortment, reduce operating costs, improve work efficiency in business and etc. Through this work, the company Samsung Electronics was analyzed, with which its long-term business has justified its leading position in the production of technological innovations. Samsung expresses its creativity through the development of human resources and technology and wants to increase the synergy effect of the entire management system. The creativity and diversity of the people employed at Samsung has made them one of the most innovative companies in the world, and their people continue to encourage innovation.