Modern life has become very hectic and timed, the whole world is constantly developing and changing, from day to day various inovations emerge that mostly lead to an upgrade on a global level. All the companies and public faces that want to survive or to progress on the market must keep up with development and be ready to face the changes. In that hectic world fundamental business ethics get often ignored when the companies have only one goal, and that is making the profit. Ignoring ethical principles is actually only a stumbling stone because the only way to progress is the right way – respecting the principles of business ethics and business based on those strong principles. Modern companies are more aware of the effect that abidance of business ethics can have on the doing business and development and therefore they base their business on those moral principles. Besides, by socially responsible business companies gain a competitive advantage on the market because, except that through the right impact they respect the environment, they also achieve an high level of reputation in the society and attract new customers.