Systematic irrigation has proven to be a key factor in improving the growth and yield of maize at the Lović Family Farm (OPG Lović). Research results clearly indicate a significant acceleration in the growth, development, and increased yield of maize subjected to this process compared to maize reliant on natural climatic conditions. However, the question of the economic sustainability of such a system arises, given the costs associated with the installation and maintenance of irrigation. Furthermore, careful consideration of the ecological implications arising from increased water consumption is essential to ensure the preservation of local water resources and ecosystems. Additionally, it is important to explore alternative strategies for coping with arid conditions, including the cultivation of drought-tolerant maize varieties and the implementation of moisture retention techniques in the soil. Finally, to achieve broader improvements in agricultural sustainability in arid regions, it is necessary to contemplate and implement policy changes and incentives that support the adoption of sustainable practices in water resource management.