The goal of marketing is to win new consumers and keep existing loyal consumers, so digital marketing in order to achieve its goal uses specific methods of advertising that differ from the traditional ones that we are used to encountering in marketing. Social networks are one of the new ways of advertising digital marketing, today they have become one of the integral parts of people's lives and people's day, as the older generations would say "you can't separate yourself from the phone". With the help of them, new acquaintances are made, business ventures are carried out, people are communicating regardless of geographical distance, etc. Due to the fact that they connect a large number of people, consumers, social networks are one of the most popular forms of digital marketing, mostly due to very low costs promotions. The spectrum of using social networks for marketing purposes is unlimited. On the other hand, we have traditional marketing in the form of newspapers, television, radio ads, flyers, but despite their differences, both forms of marketing can be successful for a company and achieve the best results for that company by using them together, that is, by integrating them.