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master's thesis
Prodajna profesija u dobu digitalizacije
2023. urn:nbn:hr:262:558123
Jurić, Marin
University of Slavonski Brod
Department of Social Sciences and Humanities

Cite this document

Jurić, M. (2023). Prodajna profesija u dobu digitalizacije (Master's thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:558123

Jurić, Marin. "Prodajna profesija u dobu digitalizacije." Master's thesis, University of Slavonski Brod, 2023. https://urn.nsk.hr/urn:nbn:hr:262:558123

Jurić, Marin. "Prodajna profesija u dobu digitalizacije." Master's thesis, University of Slavonski Brod, 2023. https://urn.nsk.hr/urn:nbn:hr:262:558123

Jurić, M. (2023). 'Prodajna profesija u dobu digitalizacije', Master's thesis, University of Slavonski Brod, accessed 22 January 2025, https://urn.nsk.hr/urn:nbn:hr:262:558123

Jurić M. Prodajna profesija u dobu digitalizacije [Master's thesis]. Slavonski Brod: University of Slavonski Brod; 2023 [cited 2025 January 22] Available at: https://urn.nsk.hr/urn:nbn:hr:262:558123

M. Jurić, "Prodajna profesija u dobu digitalizacije", Master's thesis, University of Slavonski Brod, Slavonski Brod, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:262:558123

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Metadata
TitleProdajna profesija u dobu digitalizacije
Title (english)Sales profession in the age of digitization
AuthorMarin Jurić
MentorVišnja Bartolović (mentor)
Committee memberMarina Stanić Šulentić (predsjednik povjerenstva)
Committee memberVišnja Bartolović (član povjerenstva)
Committee memberMilan Stanić (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2023-07-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovome radu se skreće pažnja na prodajnu profesiju u dobu digitalizacije. Identificirati će se koje su to prilike i prijetnje koje tehnologija digitalizacije prodaje predstavlja za: a) prodajni sektor u smislu njegovog doprinosa kreiranju vrijednosti za klijente, organizacije i društvenu zajednicu i b) prodajni profesionalci, u smislu zaposlenika u kompanijama i individua, koji rade ka uspostavljanju rasta i statusa u funkcijama koje obavljaju. Detaljizirati će se specifične istraživačke prioritete i pitanja koja zahtijevaju daljnje proučavanje i razvoj od strane istraživača i praktičara. Anketa je upućena studentskoj populaciji, putem različitih sveučilišta u Republici Hrvatskoj. U anketi su traženi podaci o tome da li se uopće kupuje online, koliko i kakva su iskustva, te podaci da li se kupuje iz drugih država te kakva su iskustva.
Abstract (english)
This paper draws attention to the sales profession in the age of digitization. It will be identified what are the opportunities and threats that the digitalization of sales technology represents for: a) the sales sector in terms of its contribution to the creation of value for clients, organizations and the social community and b) sales professionals, in the sense of employees in companies and individuals, who work towards creating growth and status in the functions they perform. Specific research priorities and issues requiring further study and development by researchers and practitioners will be detailed. The survey was addressed to the student population, through various universities in the Republic of Croatia. The survey asked for information on whether people buy online at all, how much and what their experiences are, as well as information on whether they buy from other countries and what their experiences have been.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:558123
Study programmeTitle: Professional graduate study program in Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-07-06 08:41:59