prikaz prve stranice dokumenta BRANDING - VAŽNOST IZGRADNJE VIZUALNE SLIKE I EMOCIONALNE POVEZANOSTI S BRANDOM
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undergraduate thesis
BRANDING - VAŽNOST IZGRADNJE VIZUALNE SLIKE I EMOCIONALNE POVEZANOSTI S BRANDOM
2023. urn:nbn:hr:262:523058
Knežević, Rea
University of Slavonski Brod
Department of Social Sciences and Humanities

Cite this document

Knežević, R. (2023). BRANDING - VAŽNOST IZGRADNJE VIZUALNE SLIKE I EMOCIONALNE POVEZANOSTI S BRANDOM (Undergraduate thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:523058

Knežević, Rea. "BRANDING - VAŽNOST IZGRADNJE VIZUALNE SLIKE I EMOCIONALNE POVEZANOSTI S BRANDOM." Undergraduate thesis, University of Slavonski Brod, 2023. https://urn.nsk.hr/urn:nbn:hr:262:523058

Knežević, Rea. "BRANDING - VAŽNOST IZGRADNJE VIZUALNE SLIKE I EMOCIONALNE POVEZANOSTI S BRANDOM." Undergraduate thesis, University of Slavonski Brod, 2023. https://urn.nsk.hr/urn:nbn:hr:262:523058

Knežević, R. (2023). 'BRANDING - VAŽNOST IZGRADNJE VIZUALNE SLIKE I EMOCIONALNE POVEZANOSTI S BRANDOM', Undergraduate thesis, University of Slavonski Brod, accessed 29 December 2024, https://urn.nsk.hr/urn:nbn:hr:262:523058

Knežević R. BRANDING - VAŽNOST IZGRADNJE VIZUALNE SLIKE I EMOCIONALNE POVEZANOSTI S BRANDOM [Undergraduate thesis]. Slavonski Brod: University of Slavonski Brod; 2023 [cited 2024 December 29] Available at: https://urn.nsk.hr/urn:nbn:hr:262:523058

R. Knežević, "BRANDING - VAŽNOST IZGRADNJE VIZUALNE SLIKE I EMOCIONALNE POVEZANOSTI S BRANDOM", Undergraduate thesis, University of Slavonski Brod, Slavonski Brod, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:262:523058

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Metadata
TitleBRANDING - VAŽNOST IZGRADNJE VIZUALNE SLIKE I EMOCIONALNE POVEZANOSTI S BRANDOM
AuthorRea Knežević
MentorAndreja Katolik Kovačević (mentor)
Committee memberIvona Blažević Dević (predsjednik povjerenstva)
Committee memberAndreja Katolik Kovačević (član povjerenstva)
Committee memberMirko Cobović (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2023-06-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovom završnom radu namjerava se objasniti pojam brenda, njegov početak, kako se mijenjao kroz povijest i što brend znači u današnjem svijetu. Skoro jednaka važnost se pridodaje i emocionalnom treningu. Svjesni činjenice da veliku ulogu igraju i emocije svakog pojedinca u kupnji proizvoda ili usluge, nastoji se izgraditi što prepoznatljivija slika vlastitog brenda. Vizualna obilježja jedan su od ključnih čimbenika koji pojedinci pripisuju brendu. Bitna stavka za svaki brend je kakav će utisak ostaviti na kupca ili na potencijalnog kupca. Kroz ovaj rad će se provesti istraživanje „Lojalnost kupca prema omiljenom sportskom brendu“ kako bi se uvidjela emocionalna povezanost između 10 najvećih svjetskih brendova i kakav dojam oni ostavljaju na svoje potrošače. Rad završavamo s analizom rezultata provedenog istraživanja i davanjem zaključka zašto je brend danas od iznimne važnosti kao i uloga osobnih emocija prilikom kupovine proizvoda ili usluga.
Abstract (english)
This final thesis seeks to provide an explanation of the term "brand," its inception, its historical transformation, and its contemporary significance. Additionally, it acknowledges the comparable significance of emotional training. Aware of the fact that emotions play a significant role in the purchase of a product or service for each individual, efforts are made to build a more recognizable image of their own brand. Visual cues are one of the key factors that individuals associate with a brand. An important aspect for any brand is the impression it will leave on the customer or potential customer. This study will conduct research on "Customer Loyalty towards their Favorite Sports Brand" in order to understand the emotional connection between the top 10 global brands and the impression they leave on their consumers. The study concludes with an analysis of the research results and provides a conclusion on why branding is of exceptional importance today, as well as the role of personal emotions in purchasing products or services.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:523058
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-06-21 09:47:36