prikaz prve stranice dokumenta PRIVLAČNOST TURISTIČKE PONUDE SLAVONIJE I BARANJE
Access restricted to students and staff of home institution
undergraduate thesis
PRIVLAČNOST TURISTIČKE PONUDE SLAVONIJE I BARANJE
2023. urn:nbn:hr:262:394580
Maričević, Josipa
University of Slavonski Brod
Department of Social Sciences and Humanities

Cite this document

Maričević, J. (2023). PRIVLAČNOST TURISTIČKE PONUDE SLAVONIJE I BARANJE (Undergraduate thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:394580

Maričević, Josipa. "PRIVLAČNOST TURISTIČKE PONUDE SLAVONIJE I BARANJE." Undergraduate thesis, University of Slavonski Brod, 2023. https://urn.nsk.hr/urn:nbn:hr:262:394580

Maričević, Josipa. "PRIVLAČNOST TURISTIČKE PONUDE SLAVONIJE I BARANJE." Undergraduate thesis, University of Slavonski Brod, 2023. https://urn.nsk.hr/urn:nbn:hr:262:394580

Maričević, J. (2023). 'PRIVLAČNOST TURISTIČKE PONUDE SLAVONIJE I BARANJE', Undergraduate thesis, University of Slavonski Brod, accessed 12 May 2024, https://urn.nsk.hr/urn:nbn:hr:262:394580

Maričević J. PRIVLAČNOST TURISTIČKE PONUDE SLAVONIJE I BARANJE [Undergraduate thesis]. Slavonski Brod: University of Slavonski Brod; 2023 [cited 2024 May 12] Available at: https://urn.nsk.hr/urn:nbn:hr:262:394580

J. Maričević, "PRIVLAČNOST TURISTIČKE PONUDE SLAVONIJE I BARANJE", Undergraduate thesis, University of Slavonski Brod, Slavonski Brod, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:262:394580

Please login to the repository to save this object to your list.
Metadata
TitlePRIVLAČNOST TURISTIČKE PONUDE SLAVONIJE I BARANJE
AuthorJosipa Maričević
MentorAndreja Katolik Kovačević (mentor)
Committee memberIvona Blažević Dević (predsjednik povjerenstva)
Committee memberAndreja Katolik Kovačević (član povjerenstva)
Committee memberMirko Cobović (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2023-06-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Glavno pravilo razvitka turizma u Slavoniji i Baranji je suradnja svih pet slavonskih županija, nakon toga kulturna kvaliteta, autentičnost, kreativnost i odgovornost prema okolišu. Ciljevi marketinga razvoja turizma u Slavoniji i Baranji su: stvaranje imidža, stvaranje poznatog brenda, kreiranje proizvoda i potražnje, uspješno komuniciranje s tržištem, organizacija i vođenje marketinških kampanja. Slavonija kao destinacija mora sadržavati čvrst identitet da bi bila prepoznatljiva, a promoviranje destinacije mogu pridodati tome. Turizam u Slavoniji i Baranji je slabo razvijen. Raspolaže s malim brojem smještajnih kapaciteta, ali s ogromnim prirodnim i društvenim resursima predstavlja veliki potencijal. Unazad nekoliko godina bilježi se veći broj dolazaka, što ukazuje na pozitivan rast turističkog razvoja Slavonije i Baranje. Očuvanost, raznolikost i ljepota Slavonije i Baranje snažna su snaga razvoja turizma, praćena bogatom kulturno-povijesnom baštinom.
Abstract (english)
The main rule of tourism development in Slavonia and Baranja is cooperation between all five Slavonian counties, followed by cultural quality, authenticity, creativity and responsibility towards the environment. The goals of tourism development marketing in Slavonia and Baranja are: image creation, brand creation, product and demand creation, successful market communication, organization and management of marketing campaigns. Slavonia as a destination must have a strong identity in order to be recognizable, and the promotion of the destination can be added to that. Tourism in Slavonia and Baranja is poorly developed. It has a small number of accommodation capacities, but with rich natural and social resources it represents great potential. Over the past few years, more arrivals have been recorded, indicating a positive growth in tourism development of Slavonia and Baranja. The preservation, diversity and beauty of Slavonia and Baranja are a strong force for tourism development, accompanied by rich cultural and historical heritage.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:394580
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-06-21 09:31:11