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master's thesis
ANTICIPATIVNO UPRAVLJANJE KRIZOM NA PRIMJERU PHILIP MORRIS INTERNATIONALA
2022. urn:nbn:hr:262:292149
Kočet, Dominik
University of Slavonski Brod
Department of Social Sciences and Humanities

Cite this document

Kočet, D. (2022). ANTICIPATIVNO UPRAVLJANJE KRIZOM NA PRIMJERU PHILIP MORRIS INTERNATIONALA (Master's thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:292149

Kočet, Dominik. "ANTICIPATIVNO UPRAVLJANJE KRIZOM NA PRIMJERU PHILIP MORRIS INTERNATIONALA." Master's thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:292149

Kočet, Dominik. "ANTICIPATIVNO UPRAVLJANJE KRIZOM NA PRIMJERU PHILIP MORRIS INTERNATIONALA." Master's thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:292149

Kočet, D. (2022). 'ANTICIPATIVNO UPRAVLJANJE KRIZOM NA PRIMJERU PHILIP MORRIS INTERNATIONALA', Master's thesis, University of Slavonski Brod, accessed 19 November 2024, https://urn.nsk.hr/urn:nbn:hr:262:292149

Kočet D. ANTICIPATIVNO UPRAVLJANJE KRIZOM NA PRIMJERU PHILIP MORRIS INTERNATIONALA [Master's thesis]. Slavonski Brod: University of Slavonski Brod; 2022 [cited 2024 November 19] Available at: https://urn.nsk.hr/urn:nbn:hr:262:292149

D. Kočet, "ANTICIPATIVNO UPRAVLJANJE KRIZOM NA PRIMJERU PHILIP MORRIS INTERNATIONALA", Master's thesis, University of Slavonski Brod, Slavonski Brod, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:262:292149

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Metadata
TitleANTICIPATIVNO UPRAVLJANJE KRIZOM NA PRIMJERU PHILIP MORRIS INTERNATIONALA
Title (english)ANTICIPATIVE CRISIS MANAGEMENT ON THE EXAMPLE OF PHILIP MORRIS INTERNATIONAL
AuthorDominik Kočet
MentorMarina Stanić Šulentić (mentor)
Committee memberMarina Stanić Šulentić (predsjednik povjerenstva)
Committee memberVišnja Bartolović (član povjerenstva)
Committee memberMilan Stanić (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2022-09-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U radu je analizirano anticipativno upravljanje krizom u smislu preventivnog djelovanja te načina upravljanja krizom s ciljem izbjegavanja krizne situacije i ublažavanja učinaka krize i njenih posljedica. U radu su uz objašnjenje pojma krize navedene vrste kriza, uzroci krize te je pojašnjeno upravljanje krizom. Anticipativno upravljanje krizom prikazano je kroz instrumente koje obuhvaća i koji suvremenim kompanijama omogućavaju kvalitetnije poslovanje na turbulentnim tržištima koja zahtijevaju svakovremenu opreznost i fleksibilnost u poslovanju. Analizom duhanske industrije cilj je stvoriti realnu sliku o povijesnim i sadašnjim gledanjima na konzumaciju duhanskih proizvoda i značajnoj industriji koja se temelji na toj biljci i o čijim se učincima i posljedicama polemizira stotinama godina. Cilj istraživanja sudionika na području tržišta duhanskim proizvodima je doći do zaključka o utjecaju suvremenih trendova na poslovanje, kao i promjena i pogleda u budućnost aktera prisutnih u industriji duhanskih proizvoda. Potrebno je naglasiti da navedeni proizvodi mogu ozbiljno naštetiti ljudskom zdravlju.
Abstract (english)
The paper analyzes anticipatory crisis management in terms of preventive action and ways of crisis management with objective to avoid crisis situation and mitigate the effects of crisis and its consequences. In addition to explaining the concept of crisis, the paper lists the types of the crisis, the causes of the crisis and explains crisis management. Anticipatory crisis management is presented through the instruments it includes and which enable modern companies to do better quality of business in turbulent markets that require constant caution and flexibility in business. The analysis of the tobacco industry aims to create a realistic picture about historical and current views on the consumption of tobacco products and significant industry based on this plant and whose effects and consequences have been debated for hundreds of years. The aim of the research of participants in the field of tobacco products market is to come to a conclusion about the impact of modern trends on business, as well as changes and views on the future of participants present in the industry of tobacco products. It should be emphasized that these products can seriously harm human health
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:292149
Study programmeTitle: Professional graduate study program in Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-10-10 08:43:42