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master's thesis
OGLAŠAVANJE PUTEM DRUŠTVENIH MREŽA
2022. urn:nbn:hr:262:712895
Zvirotić, Marija
University of Slavonski Brod
Department of Social Sciences and Humanities

Cite this document

Zvirotić, M. (2022). OGLAŠAVANJE PUTEM DRUŠTVENIH MREŽA (Master's thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:712895

Zvirotić, Marija. "OGLAŠAVANJE PUTEM DRUŠTVENIH MREŽA." Master's thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:712895

Zvirotić, Marija. "OGLAŠAVANJE PUTEM DRUŠTVENIH MREŽA." Master's thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:712895

Zvirotić, M. (2022). 'OGLAŠAVANJE PUTEM DRUŠTVENIH MREŽA', Master's thesis, University of Slavonski Brod, accessed 10 May 2024, https://urn.nsk.hr/urn:nbn:hr:262:712895

Zvirotić M. OGLAŠAVANJE PUTEM DRUŠTVENIH MREŽA [Master's thesis]. Slavonski Brod: University of Slavonski Brod; 2022 [cited 2024 May 10] Available at: https://urn.nsk.hr/urn:nbn:hr:262:712895

M. Zvirotić, "OGLAŠAVANJE PUTEM DRUŠTVENIH MREŽA", Master's thesis, University of Slavonski Brod, Slavonski Brod, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:262:712895

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Metadata
TitleOGLAŠAVANJE PUTEM DRUŠTVENIH MREŽA
Title (english)Social media advertising
AuthorMarija Zvirotić
MentorAndreja Katolik Kovačević (mentor)
Committee memberAndreja Katolik Kovačević (predsjednik povjerenstva)
Committee memberHrvoje Sivrić (član povjerenstva)
Committee memberMirko Cobović (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2022-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Društvene mreže danas su ključ uspješnog i kvalitetnog poslovanja, koji god posao bio u pitanju. Promjene koje se događaju na društvenim mrežama zaista su učestale te one vrlo često utječu na ponašanje korisnika. Svi poduzetnici za svoje poslovanje bi najprije trebali osmisliti plan, potom i strategiju poslovanja te isplanirati i odlučiti koju će platformu odabrati za svoj posao i oglašavanje. Društvene mreže u novije vrijeme su ljudska svakodnevnica i vrijeme provedeno na njima zaista nije za zanemariti. Oglašavanje putem istih, spomenutih društvenih mreža, vrlo je pametan i promišljen potez uzevši u obzir samo broj korisnika na mjesečnoj bazi. Ono što je korisnicama interesantno je upravo određeni sadržaj kojeg mogu gledati na tim istim mrežama. To je potrebno imati na umu pri odabiru društvene platforme za promoviranje i po tome osmišljavati plan. Na kraju krajeva, u oglašavanje i marketing je itekako važno uložiti i itekako se isplati.
Abstract (english)
Today, social networks are the key to successful and quality business, whatever kind of business is in question. Changes that occurs on social networks are frequent and very often they have impact on users behavior. In order to do business, entrepreneurs should first develop a plan and a business strategy, then they should plan and decide which platform is more suitable for their business. In recent times, social networks are in our daily life and the time spent browsing on these networks are not to be ignored. Social network marketing is very clever and sensible move considering the total number of social network users on a monthly basis. Social network users find interesting the specific content they can see on those networks. This should be kept in mind when choosing the suitable social network for promoting and planning. Investing in advertising and marketing is very important and can be beneficial.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:712895
Study programmeTitle: Professional graduate study program in Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-10-06 11:17:05