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undergraduate thesis
MOBILNO OGLAŠAVANJE
2022. urn:nbn:hr:262:597932
Suratlić, Terezija
University of Slavonski Brod
Department of Social Sciences and Humanities

Cite this document

Suratlić, T. (2022). MOBILNO OGLAŠAVANJE (Undergraduate thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:597932

Suratlić, Terezija. "MOBILNO OGLAŠAVANJE." Undergraduate thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:597932

Suratlić, Terezija. "MOBILNO OGLAŠAVANJE." Undergraduate thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:597932

Suratlić, T. (2022). 'MOBILNO OGLAŠAVANJE', Undergraduate thesis, University of Slavonski Brod, accessed 16 May 2024, https://urn.nsk.hr/urn:nbn:hr:262:597932

Suratlić T. MOBILNO OGLAŠAVANJE [Undergraduate thesis]. Slavonski Brod: University of Slavonski Brod; 2022 [cited 2024 May 16] Available at: https://urn.nsk.hr/urn:nbn:hr:262:597932

T. Suratlić, "MOBILNO OGLAŠAVANJE", Undergraduate thesis, University of Slavonski Brod, Slavonski Brod, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:262:597932

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Metadata
TitleMOBILNO OGLAŠAVANJE
Title (english)MOBILE ADVERTISING
AuthorTerezija Suratlić
MentorMirko Cobović (mentor)
Committee memberMirko Cobović (predsjednik povjerenstva)
Committee memberHrvoje Sivrić (član povjerenstva)
Committee memberAndreja Katolik Kovačević (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2022-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Tema završnog rada je Mobilno oglašavanje. Oglašavanje ima za cilj informirati i uvjeriti kupce na kupnju određenih proizvoda. Oglašavanje ima važnu ulogu u promicanju gospodarstva i podizanju na višu svjetsku razinu. Prije samog početka izrade završnog rada potrebno je upoznati se sa svim dijelovima samog oglašavanja i mobilnog oglašavanja. Oglašavanje ima pozitivan stav na političkom, kulturnom i društvenog području i sva ta područja mogu pomoći da se oglašavanje što bolje promovira. Može se reći da je jedna od negativnih strana oglašavanja kada su reklamne poruke pune netočnih informacija, a druge ako su bile na neki način diskriminacijske prirode. Reklamne poruke neprimjetno oblikuju i svijest društva.
Abstract (english)
The topic of the paper is Mobile Advertising. Advertising aims to inform and persuade customers to buy certain products. Advertising have an important role in promoting the economy and raising it to a higher world level. Before starting the preparation of the final paper, it is necessary to familiarize yourself with all parts of advertising and mobile advertising. Advertising has a positive stand in political, cultural and social areas and all these areas can help to promote advertising as best as possible. It can be said that one of the negative sides of advertising is when the advertising messages are full of incorrect information, and others if they were in some way discriminatory in nature. Advertising messages also insensibly shape society's consciousness.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:597932
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-09-29 13:26:54