prikaz prve stranice dokumenta FINANCIJSKA ANALIZA POSLOVANJA MCDONALD'S KORPORACIJE
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undergraduate thesis
FINANCIJSKA ANALIZA POSLOVANJA MCDONALD'S KORPORACIJE
2022. urn:nbn:hr:262:269538
Rajkovača, Marko
University of Slavonski Brod
Department of Social Sciences and Humanities

Cite this document

Rajkovača, M. (2022). FINANCIJSKA ANALIZA POSLOVANJA MCDONALD'S KORPORACIJE (Undergraduate thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:269538

Rajkovača, Marko. "FINANCIJSKA ANALIZA POSLOVANJA MCDONALD'S KORPORACIJE." Undergraduate thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:269538

Rajkovača, Marko. "FINANCIJSKA ANALIZA POSLOVANJA MCDONALD'S KORPORACIJE." Undergraduate thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:269538

Rajkovača, M. (2022). 'FINANCIJSKA ANALIZA POSLOVANJA MCDONALD'S KORPORACIJE', Undergraduate thesis, University of Slavonski Brod, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:262:269538

Rajkovača M. FINANCIJSKA ANALIZA POSLOVANJA MCDONALD'S KORPORACIJE [Undergraduate thesis]. Slavonski Brod: University of Slavonski Brod; 2022 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:262:269538

M. Rajkovača, "FINANCIJSKA ANALIZA POSLOVANJA MCDONALD'S KORPORACIJE", Undergraduate thesis, University of Slavonski Brod, Slavonski Brod, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:262:269538

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Metadata
TitleFINANCIJSKA ANALIZA POSLOVANJA MCDONALD'S KORPORACIJE
Title (english)FINANCIAL ANALYSIS OF THE MCDONALD'S CORPORATION OPERATIONS
AuthorMarko Rajkovača
MentorMilan Stanić (mentor)
Committee memberMilan Stanić (predsjednik povjerenstva)
Committee memberVišnja Bartolović (član povjerenstva)
Committee memberMarina Stanić Šulentić (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2022-09-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovom Završnom radu upoznati će se određeni stručni pojmovi poput franšize Globalne hrane d.o.o, organizacije i promocijskog miksa te financijskog područja McDonalds'a. Cilj rada je analiziranje financija McDonalds'a i markentinškog miksa te njegovo tumačenje na McDonald's u Hrvatskoj. Također je obrađen sustav stimuliranja i nagrađivanja radnika te način na koji u Mcdonaldsu nastoje poboljšati povezanost među zaposlenicima kako bi poboljšali osjećaj pripadnosti zajednici odnosno timu. Kroz tablice je prikazana učinkovitost poslovanja te način koji Mcdonalds ostvaruje profit.
Abstract (english)
In this final paper, certain professional terms will be introduced, such as the Global Food d.o.o. franchise, the organization and promotional mix, and the financial area of McDonalds. The aim of the work is to analyze the finances of McDonald's and the marketing mix and interpret it at McDonald's in Croatia. The system of stimulating and rewarding workers and the way in which Mcdonalds strives to improve the connection between employees in order to improve the feeling of belonging to the community or to the team were also discussed. The tables show the efficiency of operations and the way in which McDonald's makes a profit.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:269538
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-09-20 08:30:01