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undergraduate thesis
UTJECAJ ELEMENATA PROMOTIVNOG MIKSA NA ODABIR PRAKTICIRANJA SPORTSKIH PROIZVODA
2022. urn:nbn:hr:262:737979
Jozić, Nikolina
University of Slavonski Brod
Department of Social Sciences and Humanities

Cite this document

Jozić, N. (2022). UTJECAJ ELEMENATA PROMOTIVNOG MIKSA NA ODABIR PRAKTICIRANJA SPORTSKIH PROIZVODA (Undergraduate thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:737979

Jozić, Nikolina. "UTJECAJ ELEMENATA PROMOTIVNOG MIKSA NA ODABIR PRAKTICIRANJA SPORTSKIH PROIZVODA." Undergraduate thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:737979

Jozić, Nikolina. "UTJECAJ ELEMENATA PROMOTIVNOG MIKSA NA ODABIR PRAKTICIRANJA SPORTSKIH PROIZVODA." Undergraduate thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:737979

Jozić, N. (2022). 'UTJECAJ ELEMENATA PROMOTIVNOG MIKSA NA ODABIR PRAKTICIRANJA SPORTSKIH PROIZVODA', Undergraduate thesis, University of Slavonski Brod, accessed 16 November 2024, https://urn.nsk.hr/urn:nbn:hr:262:737979

Jozić N. UTJECAJ ELEMENATA PROMOTIVNOG MIKSA NA ODABIR PRAKTICIRANJA SPORTSKIH PROIZVODA [Undergraduate thesis]. Slavonski Brod: University of Slavonski Brod; 2022 [cited 2024 November 16] Available at: https://urn.nsk.hr/urn:nbn:hr:262:737979

N. Jozić, "UTJECAJ ELEMENATA PROMOTIVNOG MIKSA NA ODABIR PRAKTICIRANJA SPORTSKIH PROIZVODA", Undergraduate thesis, University of Slavonski Brod, Slavonski Brod, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:262:737979

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Metadata
TitleUTJECAJ ELEMENATA PROMOTIVNOG MIKSA NA ODABIR PRAKTICIRANJA SPORTSKIH PROIZVODA
Title (english)INFLUENCE OF PROMOTIONAL MIX ELEMENTS ON THE CHOICE OF SPORTS PRODUCTS PRACTICE
AuthorNikolina Jozić
MentorHrvoje Sivrić (mentor)
Committee memberHrvoje Sivrić (predsjednik povjerenstva)
Committee memberMirko Cobović (član povjerenstva)
Committee memberAndreja Katolik Kovačević (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2022-09-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
OSNOVNI CILJ RADA BIO JE PROUČITI UTJECAJE ELEMENATA PROMOTIVNOG MIKSA NA IZBOR PRIMJENJIVANJA SPORTSKIH PROIZVODA. ISTRAŽIVANJE JE PROVEDENO ANKETOM NA UZORKU OD 357 ISPITANIKA. PREMA REZULTATIMA ISTRAŽIVANJA NE POSTOJE RAZLIKE IZMEĐU STRUKTURE UTJECAJA POJEDINIH ELEMENATA PROMOTIVNOG MIKSA. GLEDAJUĆI OSTALE PROMATRANE FAKTORE REZULTATI ANALIZE UKAZUJU DA SU CIJENA I SPORTSKI PROIZVODI DOMINANTNI U ODABIRU AKTIVNOSTI, DOK SU PROMOCIJA I DISTRIBUCIJA OCIJENJENI KAO MANJE BITNI. KAO GLAVNI RAZLOG NEPRAKTICIRANJA ISTIČE SE MANJAK VREMENA, A ZATIM FINANCIJE. ANKETIRANA SKUPINA JE SPREMNA IZDVOJITI DOVOLJAN IZNOS ZA SPORTSKE AKTIVNOSTI, ALI U NJIMA NE SUDJELUJU U DOVOLJNOJ MJERI.
Abstract (english)
THE AIM OF THE WORK WAS TO STUDY THE INFLUENCE OF ELEMENTS OF THE PROMOTIONAL MIX ON THE CHOICE OF APPLICATION OF SPORTS PRODUCTS. THE RESEARCH WAS CONDUCTED WITH A SURVEY ON A SAMPLE OF 357 RESPONDENTS. ACCORDING TO THE RESULTS OF THE RESEARCH, THERE ARE NO SIGNIFICANT DIFFERENCES BETWEEN THE STRUCTURE OF THE INFLUENCE OF INDIVIDUAL ELEMENTS OF THE PROMOTIONAL MIX. LOOKING AT OTHER OBSERVED FACTORS, THE RESULTS OF THE ANALYSIS INDICATE THAT PRICE AND SPORTS PRODUCTS ARE DOMINANT IN THE CHOICE OF ACTIVITIES, WHILE PROMOTION AND DISTRIBUTION ARE RATED AS LESS IMPORTANT. THE MAIN REASON FOR NOT PRACTICING IS LACK OF TIME, FOLLOWED BY FINANCES. THE SURVEYED GROUP IS READY TO ALLOCATE A SUFFICIENT AMOUNT FOR SPORTS ACTIVITIES, BUT THEY DO NOT PARTICIPATE IN THEM TO A SUFFICIENT EXTENT.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:737979
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-09-19 10:04:07