In the world full of innovations it is very important to be innovative. Innovations mean finding something completely new or improving something that already exists. They are crucial to the global economy because they lead to new products and services on the market. Innovations are progressive, continual improvements that help to increase the product quality, to make life better or to grow small businesses. Innovations also have a big impact on growth and development of small and medium-sized enterprises. Innovation activities are what makes these enterprises significant when it comes to increasing employment and economic growth. That is why it is especially important to examine innovation activities and their impacts. Entrepreneurship in agriculture is just as important because this activity makes the whole economy grow. Agricultural innovations have an impact on selling because they improve product quality and increase choice. The innovation effect In Croatia is not satisfactory. Although the Croatian enterprises are never going to become competitive on the global market, the goal is to make them a leading producer in the region.