As a company can affect the environment, so the environment can affect the company. As today's environment is unpredictable because it is constantly changing, it can create new potential opportunities for the company, and it can also create new dangers. For a company to survive, it must know how to analyze its environment and act following it. The company must be ready to receive and mitigate shocks at all times, as the environment acts without notice and when the company least expects it, their response should be efficient and quick. The environment is divided into external and internal. The external or external environment consists of external factors that affect the company from the outside and they can be very little influenced, and includes customers, competitors, suppliers, government organizations, trade unions market work. While the internal or internal environment is completely influenced by the company., And implies all tangible and intangible resources. The purpose of the analysis of the company's environment is to collect and analyze information from the internal and external environment, and to develop a good strategy for future business. The basis of the final paper is to provide an insight into the analysis of McDonald’s environment, its goals and strategy.