prikaz prve stranice dokumenta MARKETING MIKS NA PRIMJERU ENERGETSKOG PIĆA RED BULLA
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undergraduate thesis
MARKETING MIKS NA PRIMJERU ENERGETSKOG PIĆA RED BULLA
2022. urn:nbn:hr:262:491503
Pavić, Antonia
University of Slavonski Brod
Department of Social Sciences and Humanities

Cite this document

Pavić, A. (2022). MARKETING MIKS NA PRIMJERU ENERGETSKOG PIĆA RED BULLA (Undergraduate thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:491503

Pavić, Antonia. "MARKETING MIKS NA PRIMJERU ENERGETSKOG PIĆA RED BULLA." Undergraduate thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:491503

Pavić, Antonia. "MARKETING MIKS NA PRIMJERU ENERGETSKOG PIĆA RED BULLA." Undergraduate thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:491503

Pavić, A. (2022). 'MARKETING MIKS NA PRIMJERU ENERGETSKOG PIĆA RED BULLA', Undergraduate thesis, University of Slavonski Brod, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:262:491503

Pavić A. MARKETING MIKS NA PRIMJERU ENERGETSKOG PIĆA RED BULLA [Undergraduate thesis]. Slavonski Brod: University of Slavonski Brod; 2022 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:262:491503

A. Pavić, "MARKETING MIKS NA PRIMJERU ENERGETSKOG PIĆA RED BULLA", Undergraduate thesis, University of Slavonski Brod, Slavonski Brod, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:262:491503

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Metadata
TitleMARKETING MIKS NA PRIMJERU ENERGETSKOG PIĆA RED BULLA
Title (english)MARKETING MIX ON THE EXAMPLE OF RED BULL ENERGY DRINK
AuthorAntonia Pavić
MentorAndreja Katolik Kovačević (mentor)
Committee memberAndreja Katolik Kovačević (predsjednik povjerenstva)
Committee memberHrvoje Sivrić (član povjerenstva)
Committee memberMirko Cobović (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2022-06-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Marketing je bitan segment u svakoj organizaciji te se organizacije bave marketingom kako bi imali što bolju prodaju svojih proizvoda. Marketing je ispunjavanje kupčevih potreba i želja, dok je marketing miks funkcija marketinga koja pomaže u ispunjavanju kupčevih potreba i želja. Marketing miks se sastoji od četiri elementa, a to su: proizvod, promocija, cijena i distribucija. S druge strane imamo Red Bull koji je popularno energetsko piće za koje većina ljudi zna. U ovome završnom radu detaljno je objašnjen je marketing i prikazane su njegove različite definicije, zatim marketing miks te njegova četiri elementa te je prikazan marketing miks na primjeru energetskog pića Red Bulla. Zatim se za potrebe završnog rada radilo anketno istraživanje u kojem su sudjelovali anonimni ispitanici. Anketom se željelo dobiti mišljenje ispitanika o marketing miksu Red Bulla. Na kraju završnog rada nalaze se rezultati anketnog istraživanje koji su prikazani grafikonom te su objašnjeni.
Abstract (english)
Marketing is a very important segment in every organization and organizations are very involved in marketing in order to have the best possible sales of their products. Marketing is the fulfillment of customer needs and desires, while marketing mix is a function of marketing that helps meet customer needs and desires. The marketing mix consists of four elements, namely: product, promotion, price and distribution. On the other hand we have Red Bull which is a popular energy drink that most people know about. In this final paper, marketing is explained in detail and its various definitions are presented, then the marketing mix and its four elements, and the marketing mix is presented on the example of Red Bull energy drink. Then, for the purposes of the final paper, a survey was conducted in which anonymous respondents participated. The survey sought to obtain the opinion of respondents on the Red Bull marketing mix. At the end of the final paper, there are the results of the survey, which are shown in the graph and are explained.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:491503
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-07-15 09:48:29